After a quick breather, we’re back with part two of our 2020 holiday marketing series and we’re ready to talk all about generating leads, making sales, and creating long-term brand loyalists. (Psssst...
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While the holiday season in any typical year would trigger warm feelings of nostalgia, excited anticipation of family feasts, and, yes, a frenzied urgency to finish that last-minute holiday shopping, this year—as we’re all well aware by now—is shaping up to look much different. So What’s Going On? Well, a lot of things, actually. As many major metro areas find themselves in the thick of reopening phases, more than three-quarters of consumers report wanting to see additional steps taken above and beyond lifting...
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Peter Drucker, known to some as the founding father of management, once said, “If you can’t measure it, you can’t improve it.” That’s been the whole idea behind Google’s Analytics platform for 15 years. In that time, the data giant has gone through a metamorphosis to become the most-utilized web analytics service in the world. Not too shabby for a platform that had its humble beginnings in the Urchin software platform. Now, Google has rolled out the newest iteration of its Analytics...
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Continual Learning is Our Self Care Stay-at-home orders where we’re headquartered near Kansas City, Missouri, began on March 24 and sent our teams home to serve our clients remotely. As it turns out, saving up to two hours a day in commuting times gives a person extra time to check off some important tasks on their to-do lists. At the top of our list was an important mission: personal and talent development. Since the birth of iFocus Marketing nearly five years ago,...
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Assemble Meaningful Gifts and Marketing Campaigns Now With quarantine and stay-at-home orders still in place for most states due to the COVID-19 pandemic, and the possibility that restaurants, spas, and certain stores will remain closed for the first weeks of May, retail shoppers are faced with a new hurdle: purchasing and gifting a meaningful Mother’s Day present. The National Retail Federation shared new information late last month about consumers’ Mother’s Day spending plans, and it’s actually great news for retailers with an...
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For the last couple of weeks, we’ve been sharing information about digital marketing tactics during crises situations, like coronavirus. It’s especially important to take great care to ensure your small-business marketing content is appropriate for these uncertain times, when emotions are running high. Digital marketing is incredibly important to maintaining your share in the marketplace and recovering more quickly after a crisis, but we can imagine you’ve been thinking far more about whether your business has the finances to withstand the...
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It can be stressful to operate a business in normal circumstances, let alone at a time when a coronavirus interferes with nearly every facet of daily life. It only makes sense that small business owners feel anxiety about what will happen to the companies they’ve worked so hard to build, especially if they got the “non-essential” label and were asked to temporarily close. Just because you aren’t actively working with customers right now, does not mean this is the time to...
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“In most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.” – Charles Spence Design plays a huge role in many decisions consumers make. Design evokes emotion – and emotion makes decisions. When our Director of Ops ran into an article about how typography can affect your perception of taste, it sparked some curiosity amongst our creative team. Intrigued, we began doing some research on how our senses...
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If you've been checking your email in the last two weeks or so, you've likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven't seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection Regulation (GDPR) takes effect in the European Union. In preparation for GDPR, we've made some updates to our privacy policy, provided more in-depth information about how...
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Although it feels like we just celebrated all of our wonderful mothers, Father's Day is already quickly approaching (if you're bad with calendars, it's on Sunday, June 17th). With just under a month to plan, you may be thinking you have plenty of time to find the perfect gift for your old man. But when it comes to a marketing plan to celebrate our favorite men, it's getting down to the wire. In fact, the recommended timeframe to start marketing...
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