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Recent News

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Education

Posted on April 29, 2020
Education, Holiday Marketing

Assemble Meaningful Gifts and Marketing Campaigns Now With quarantine and stay-at-home orders still in place for most states due to the COVID-19 pandemic, and the possibility that restaurants, spas, and certain stores will remain closed for the first weeks of May, retail shoppers are faced with a new hurdle: purchasing and gifting a meaningful Mother’s Day present. The National Retail Federation shared new information late last month about consumers’ Mother’s Day spending plans, and it’s actually great news for retailers with an...

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Posted on April 7, 2020
COVID-19, Education

For the last couple of weeks, we’ve been sharing information about digital marketing tactics during crises situations, like coronavirus. It’s especially important to take great care to ensure your small-business marketing content is appropriate for these uncertain times, when emotions are running high. Digital marketing is incredibly important to maintaining your share in the marketplace and recovering more quickly after a crisis, but we can imagine you’ve been thinking far more about whether your business has the finances to withstand the...

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Posted on April 6, 2020
COVID-19, Education

It can be stressful to operate a business in normal circumstances, let alone at a time when a coronavirus interferes with nearly every facet of daily life. It only makes sense that small business owners feel anxiety about what will happen to the companies they’ve worked so hard to build, especially if they got the “non-essential” label and were asked to temporarily close. Just because you aren’t actively working with customers right now, does not mean this is the time to...

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Posted on June 4, 2018
Design, Education, iFocus Insights

“In most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.” – Charles Spence Design plays a huge role in many decisions consumers make. Design evokes emotion – and emotion makes decisions. When our Director of Ops ran into an article about how typography can affect your perception of taste, it sparked some curiosity amongst our creative team. Intrigued, we began doing some research on how our senses...

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Posted on May 30, 2018
Data, Education, iFocus Insights

If you've been checking your email in the last two weeks or so, you've likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven't seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection Regulation (GDPR) takes effect in the European Union. In preparation for GDPR, we've made some updates to our privacy policy, provided more in-depth information about how...

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Posted on May 24, 2018
Education, Holiday Marketing, iFocus Insights

Although it feels like we just celebrated all of our wonderful mothers, Father's Day is already quickly approaching (if you're bad with calendars, it's on Sunday, June 17th). With just under a month to plan, you may be thinking you have plenty of time to find the perfect gift for your old man. But when it comes to a marketing plan to celebrate our favorite men, it's getting down to the wire. In fact, the recommended timeframe to start marketing...

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Posted on April 30, 2018
Data, Education, iFocus Insights

As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with you and come up with the right mix of digital products to maximize your marketing dollars. However, one of the most powerful tools we have available...

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Posted on April 23, 2018
Education, iFocus Insights, Social Management

Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can't leave reviews on personal profiles. Facebook only allows reviews to be left on business pages. But imagine if you could! You could easily check to see if the person you're going out...

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Posted on April 16, 2018
Education, iFocus Insights

If you've had a screen in front of your face in the last few weeks, you've probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a data researcher at Cambridge University developed a personality-based app that consumers could access via Facebook. Just like any app, it had its own set of terms...

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