iFocus Insights

While the holiday season in any typical year would trigger warm feelings of nostalgia, excited anticipation of family feasts, and, yes, a frenzied urgency to finish that last-minute holiday shopping, this year—as we’re all well aware by now—is shaping up to look much different. So What’s Going On? Well, a lot of things, actually. As many major metro areas find themselves in the thick of reopening phases, more than three-quarters of consumers report wanting to see additional steps taken above and beyond lifting...

Peter Drucker, known to some as the founding father of management, once said, “If you can’t measure it, you can’t improve it.” That’s been the whole idea behind Google’s Analytics platform for 15 years. In that time, the data giant has gone through a metamorphosis to become the most-utilized web analytics service in the world. Not too shabby for a platform that had its humble beginnings in the Urchin software platform. Now, Google has rolled out the newest iteration of its Analytics...

Political turmoil. Race riots. A global pandemic. Fake news. Extremism. A country divided. While these things may sound like literary fodder for the likes of Orwell and Rand, they often comprise the unfortunate reality many people find themselves in every time they log onto their favorite social media platform. They’re also the primary focus of Netflix’s new wave-making film, The Social Dilemma, a docu-drama that lays bare some of the darkest secrets of Silicon Valley. These secrets come from the mouths of...

Easily Turn Your Website into an eCommerce Platform What if we told you that we could turn your website into an eCommerce platform in a matter of minutes? You might say, “No iFocus, this can’t be done. I will have to spend thousands!” Well, we have good news for you! Shopify has introduced the perfect solution, called the Shopify Buy Button, that can help you bring your business into the world of eCommerce. Meet the Shopify Buy Button The Shopify Buy Button is an...

Discover Opportunities to Improve Your Website If you aren’t fully utilizing Google Analytics (GA), you’re missing out on valuable data that can help you increase the value of your website. Google Analytics provides a rounded view of the traffic to your website. You’ll find the standard metrics for website traffic (sessions, visitors, time on site, or bounce rate), as well as the ability to split out this data by demographic information or other audiences. Google Analytics also can give quite a...

Continual Learning is Our Self Care Stay-at-home orders where we’re headquartered near Kansas City, Missouri, began on March 24 and sent our teams home to serve our clients remotely. As it turns out, saving up to two hours a day in commuting times gives a person extra time to check off some important tasks on their to-do lists. At the top of our list was an important mission: personal and talent development. Since the birth of iFocus Marketing nearly five years ago,...

There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election year, Facebook has decided to take proper precautions this time around. Though Facebook has already made some huge changes to their privacy protection policies and algorithms...

What do you do at iFocus? My title is Social Media Account Coordinator. Day to day I plan and schedule content for some of our clients and grow their social media followings. I also dive into their analytics to see what posts perform well and what people engage with. What is your social media background? I started a fashion blog in 2017 as a hobby and creative outlet. After doing that for a while I realized I really loved social media and started...

Generation Z is the world’s most populous generation, comprised of teens and young adults. Gen Z is made up of young people born between 1995 and 2010. Earlier this year, Gen Z surpassed Millennials in number to make up roughly thirty-two percent of the population. As this generation ages, they will continually have more power over the market. This generation is already starting to influence trends and consumer habits. In several studies done by Cassandra, a cultural strategist and business...