Take Advantage of Falling Digital Ad Rates this Month

Another Reason to Keep Marketing During Coronavirus Summer 2020 Olympic Games: Postponed. Major League Baseball: On hold. Wimbledon Championships: Cancelled altogether. Democratic National Convention: Pushed back. COVID-19’s effects on big, important events certainly weren’t unexpected, with shelter-in-place and quarantine orders in place across the country and in most places in the world. After all, you […]

Small-Business Financial Resources for COVID-19 Hardships

For the last couple of weeks, we’ve been sharing information about digital marketing tactics during crises situations, like coronavirus. It’s especially important to take great care to ensure your small-business marketing content is appropriate for these uncertain times, when emotions are running high. Digital marketing is incredibly important to maintaining your share in the marketplace […]

COVID-19 Update: Navigating Amazon Ads

With the whirlwind of news updates and shelter-in-place orders around the country, businesses are being forced to adapt to continue serving their customers and maintaining a strong flow of business. Global mega-retailer Amazon is no different. They’ve had to shift their focus and shipping processes in order to handle the effects COVID-19 has produced in […]

The Dos and Don’ts of Marketing During a Global Crisis

You probably didn’t realize the amount of emails you had to unsubscribe from until you saw the COVID-19 statements come in from every business you’ve ever interacted with. It seems like every company put out a message regarding safety and health in relation to COVID-19 and their business processes. This poses a few questions for […]

Coronavirus – COVID-19 Best Practices

Marketing Communications Best Practices for the Coronavirus Pandemic The recent outbreak of novel coronavirus has driven many businesses into a frenzy of the unknown. The potential spread and CDC recommendations have affected every industry’s operations, customer service, and potentially their bottom lines. Large national and global organizations have begun responding to these concerns with email […]

Social Media Best Practices & Habits for 2020

By now, everyone has set new business goals for 2020 and the rest of the coming decade. As digital marketing experts, especially in the field of social media, we strive to have the most insightful, entertaining content on the market. Social media becomes a more crucial aspect in everyday marketing efforts each year and we […]

Data Regulations in the Digital Age

With great (data) power comes great responsibility. Learn what regulations like GDPR, CCPA, and the ePD mean for your business’ digital marketing efforts.

Facebook Cracks Down on Advertisers With the Impending Presidential Election

There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election […]

Meet Marilee, our Social Media Account Coordinator!

What do you do at iFocus? My title is Social Media Account Coordinator. Day to day I plan and schedule content for some of our clients and grow their social media followings. I also dive into their analytics to see what posts perform well and what people engage with. What is your social media background? […]