Paid Search

Get Guidance from Experts in Our Digital Marketing Agency in Kansas City Google Ads is an ever-changing landscape with the goal of becoming more accessible and beneficial for advertisers and users alike. Recently, keyword match types have become the focus of these changes. Match types are important because they help determine who can see your ads when they search on Google. It started with the loosening of what the phrase “exact match keywords” really meant. “Exact match” doesn’t quite mean exact anymore,...

Get Your Online Ads In Front of the Right People Google Ads has long-offered Audiences in campaigns, but the tool doesn’t often get the recognition it deserves. Audiences are collections of users that Google creates based on their demographics and online interests. Using Audiences can optimize your campaigns and target users more efficiently. Successful marketers understand the types of Google Ads Audiences to manually optimize and improve campaign performance. There are five types of audiences generated within Google Ads: Detailed Demographics Affinity...

For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn't without merit - the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the water - consumers are twice as likely to sign up for your email list than they are to interact with your Facebook page, and email...