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Paid Search

Get Your Online Ads In Front of the Right People Google Ads has long-offered Audiences in campaigns, but the tool doesn’t often get the recognition it deserves. Audiences are collections of users that Google creates based on their demographics and online interests. Using Audiences can optimize your campaigns and target users more efficiently. Successful marketers understand the types of Google Ads Audiences to manually optimize and improve campaign performance. There are five types of audiences generated within Google Ads: Detailed Demographics Affinity...

For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn't without merit - the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the water - consumers are twice as likely to sign up for your email list than they are to interact with your Facebook page, and email...