Social Management

Posted on June 17, 2021
Social Management

Find Your Customers with Strategic Digital Marketing It’s essential for your customers to feel like they have a personal connection with your brand, and social media is one of the most effective ways to grow those connections. So where do you find these customers in the big wide social world? Do you need to hop on the latest TikTok challenge to find them, or write a post on Facebook? Each platform has different built-in audiences, so understanding which users are on each...

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Posted on February 10, 2021
Social, Social Management

How You Can Use the Latest Social Media Marketing Craze to Reach Your Target Audience After a recent update to the Instagram app, one billion users noticed a few changes: notifications are now at the top right of the screen; there’s a shopping tab next to your profile icon; and a new feature, “Reels,” is located where the post creation button used to be. Marketers are left wondering what Reels is, how to use it, and how it differs from Instagram Stories....

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Posted on October 22, 2019
iFocus Insights, Social Management

There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election year, Facebook has decided to take proper precautions this time around. Though Facebook has already made some huge changes to their privacy protection policies and algorithms...

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Posted on April 11, 2019
Social, Social Management

If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, but still nothing, right? Well you’re not alone! As a business, you want to get your products in front of people, and social media is the...

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Posted on April 23, 2018
Education, iFocus Insights, Social Management

Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can't leave reviews on personal profiles. Facebook only allows reviews to be left on business pages. But imagine if you could! You could easily check to see if the person you're going out...

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