Social

A Look at What’s Working in the World of Social Media Advertising In this day and age, implementing a digital marketing strategy without a social media presence is like having a lock with no key! It’s no secret that social media can be an incredibly valuable tool for your business, especially in post-COVID times. However, it’s not always clear what customers really want from a business’ social media profile. Recent social media studies by Sprout Social gives insights into the state of...

How You Can Use the Latest Social Media Marketing Craze to Reach Your Target Audience After a recent update to the Instagram app, one billion users noticed a few changes: notifications are now at the top right of the screen; there’s a shopping tab next to your profile icon; and a new feature, “Reels,” is located where the post creation button used to be. Marketers are left wondering what Reels is, how to use it, and how it differs from Instagram Stories....

Another Reason to Keep Marketing During Coronavirus Summer 2020 Olympic Games: Postponed. Major League Baseball: On hold. Wimbledon Championships: Cancelled altogether.  Democratic National Convention: Pushed back. COVID-19’s effects on big, important events certainly weren’t unexpected, with shelter-in-place and quarantine orders in place across the country and in most places in the world. After all, you can’t fill a stadium with fans -- or have both offense and defense at a ball game -- during this new normal.  What might have been slightly less predictable for those...

By now, everyone has set new business goals for 2020 and the rest of the coming decade. As digital marketing experts, especially in the field of social media, we strive to have the most insightful, entertaining content on the market. Social media becomes a more crucial aspect in everyday marketing efforts each year and we want to make sure you kick the year off right! While staying up-to-date on social media best practices is critical for any social media expert, it’s equally,...

The evidence is apparent — social media is constantly changing. The brains behind these platforms are always testing out new features, algorithms, and ideas to make their platform more attractive to respective users. There have been a lot of noteworthy updates on social media platforms this year and we at iFocus are recapping the whirlwind that happened this past year to help you keep track of it all. Even after the writing of this blog, there’s a good chance that plenty...

If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, but still nothing, right? Well you’re not alone! As a business, you want to get your products in front of people, and social media is the...