ASPCA Pet Health Insurance is underwritten by Crum & Forster Pet Insurance GroupTM. Founded in 1997, Crum & Forster was one of the original pet insurance providers in the U.S. In 2006, as part of a strategic partnership with the American Society for the Prevention of Cruelty to Animals® (ASPCA®), they introduced their most recognizable and impactful brand, ASPCA® Pet Health Insurance (APHI). In the past 20 years, they’ve insured more than 400,000 dogs and cats.
This client specifically wanted to focus on driving quotes and online pet insurance policy purchases through PPC. In addition, they wanted to reduce overall CPA and increase profitability from this channel. To achieve this, we managed a $1.3 million annual budget spread across nine strategically focused campaigns, which encompassed over 12,000 target key phrases and 16,000 ad copy variations.
Prior to taking over their PPC campaign management, a review of their account structure by our team identified a wide variety of missed opportunities and wasted ad spend that we were able to correct immediately. As the campaigns evolved, we implemented in-house Artificial Intelligence bidding models to reduce overall CPA and maintain a target threshold of profitability.
Since 2018...
We’d love to hear about your business growth goals. Contact us today for a free needs assessment and a customized, comprehensive strategy overview.