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Client Profile | TIVOL

A multi-level marketing strategy helped TIVOL tap into a younger demographic and increased site traffic 25% year over year

Company Overview

Since 1910, TIVOL has been Kansas City’s premier jeweler, providing top quality fashion jewelry, engagement rings, watches, and more. Know for their high-quality and unique selection, they’ve been a staple in the Kansas City community for decades.

First

The Goals

While TIVOL has been a household name in Kansas City for decades, they were struggling to break into a younger market and increase brand awareness amongst consumers in the millennial age bracket. In addition, the client wanted to increase foot traffic to their two metro locations, as well as establish e-commerce capabilities on their website and drive online sales.

Second

The Strategy

Our approach in helping the client achieve their goals was to cover every stage of the decision-making funnel and find new, innovative ways to specifically target millennials. With a full-service spread that included display advertising, PPC, social media advertising, reputation management, and influencer marketing, we were able to exceed the client's expectations and set them up for long-term success in the digital age.

Third

The Results

Within a year's time...

Drove 96k new site visitors & achieved first-page organic rankings for 23 high-level terms

Served 6.7 million display ad impressions, generating 12,794 clicks and 2,394 store visits

Social media ads reached 839,147 unique individuals with 8,172,009 impressions

E-commerce site conversion generated $13,660.71 in online revenue in the first two months

Want to see results like this?

We’d love to hear about your business growth goals. Contact us today for a free needs assessment and a customized, comprehensive strategy overview.