Client Profile | Zeck Auto

How utilizing an exclusively digital marketing strategy contributed to winning a coveted Dealer of the Year award

Company Overview

For decades, this growing group of car dealerships has made it their goal to drastically change the way car buying is done. Known as the “Zecksperience,” Zeck strives to offer an innovative car buying experience centered around no-pressure sales and a non-commissioned sales staff.


The Goals

Like many business owners, Zeck's primary goals were to generate more leads, see more foot traffic to their dealerships, and ultimately sell more cars. However, because of their dealership's unique location in the Kansas City metro, as well as the new acquisition of two other dealerships in the Oklahoma City region, brand awareness was also a major focus for them.


The Strategy

By hitting each market hard with a comprehensive digital strategy that included paid search, SEO, social media advertising and management, online reputation management, and dynamic display advertising, we were not only able to drive huge quantities of traffic to their website, but their dealerships also saw a significant boost in the quality of traffic being driven to their dealerships from our campaigns. What's more, our efforts helped them win the Customer Satisfaction award and Dealer of the Year award.


The Results

In one year...

Drove over 245,000 new visitors to the sites, with almost 1 million inventory pageviews

Delivered 2.6 million impressions on social, reaching nearly 500,000 unique consumers

Increased organic web traffic 100% year over year (10,000 to 20,000 visitors)

Generated 435 high-quality leads in 10 months through dynamic display ads

Want to see results like this?

We’d love to hear about your business growth goals. Contact us today for a free needs assessment and a customized, comprehensive strategy overview.