Trying to hit big marketing goals with a bare-bones marketing team? If you’re a small or medium business with an in-house marketing skeleton crew, iFocus Marketing can fill the gaps and help you plan and strategize.
When your team doesn’t have the time to fulfill all your marketing needs, working with a marketing consultant can provide you with the comprehensive marketing strategy you need, as well as the ability to implement and manage the campaigns in it.
Digital marketing consultants have experience in all areas, and are poised to ask questions to guide their work and help identify where you might have gaps in your efforts. The right marketing consultant makes decisions supported by your answers to these questions. If you find yourself thinking, “No one’s ever asked me that before,” then you know you’ve found the right consultant in iFocus Marketing.
You’ll also want to find a marketing consultant that is familiar with your industry, or inquisitive and driven to discovering its unique needs. Look for a company with a well-rounded, diverse client base — an industry specialist will be much harder to find, book, and afford.
One of the most time-consuming tasks when developing marketing strategy is conducting research on existing modalities and market climate. A digital marketing agency like iFocus Marketing already possesses the resources to take on data collection and analysis that enable the creation of custom plans to meet your needs.
When you call upon a marketing agency to help your in-house department with strategy and execution, you want a partner, not a vendor. The key difference between the two is that a partner works with you, whereas a vendor works for you. A marketing partner protects your stake in your marketing efforts, while complementing your existing capabilities. A partner talks to you, face-to-face, and is a true collaborator with your business.
When you hire a marketing consultant like iFocus Marketing, you can expect: