Our first step with them was to provide an in-depth audit of their current strategies as well as a competitive analysis for the local market. From there, we refocused their digital campaigns to deliver highly targeted messaging to audiences that were in-market for their products.
Based on the business need, we implemented a fresh PPC campaign via Google Ads, an Amazon Ad campaign and Display retargeting.
Since implementing these strategies in August of 2019, the business has experienced a 32.80% increase in users to their website and a 69% increase in the number of pages viewed per session. Moreover, their website’s bounce rate decreased by 31%. All clear indicators that the ads are reaching the right target audience with the right message.
Additionally, their Amazon Ad campaigns consistently delivered a nearly 8:1 return on investment.