Case Study

Category: Home Services | Roofing Contractor
August | 2021


This roofing contractor is a locally owned and operated business serving residential and commercial clients throughout the Columbus, OH area. They are a well-established GAF master elite roofer with a great reputation for the quality of their workmanship.

The Ask

When they came to us they were getting a lot of traffic to their website but the quality of the leads and conversion rates were poor. Their primary goal was to increase the quality of the traffic coming to their website and they wanted to optimize their digital presence to augment fewer leads generated from traditional media sources and get away from 3rd party digital lead generators like Angie’s List.


iFocus implemented a customized strategy with a blend of Google PPC ads, Programmatic Display advertising, Social Media Ads, and YouTube Advertising. We also provided consultative training with their business development team to help strengthen how they managed inbound leads to increase closing ratios.


Since starting in February of 2020, their web traffic increased by 118%, their lead actions increased 78%, and our PPC campaign delivered 1,828 direct lead actions with a 31.9% conversion rate.

As a result of improved quality of traffic and a strong lead conversion rate, they have increased their revenue from $2 million to $4 million in the first 12 months of our partnership! The client is thrilled with the results and they remain an active client with iFocus.

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