Search Engine Optimization

The best-looking website in the world does nothing for you if people can't find it. Make sure your website is working for you, not against you.

Think of search engine optimization as the foundation of success for your website.

A lot goes into a properly-optimized website. Have a responsive site with positive user experience? Great. That’s a good start. But you also need dynamic, keyword-rich content, search engine-friendly metadata and URL structures, and more behind-the-scenes components if you want to be seen. iFocus Marketing has the technical expertise to optimize and maintain your business website to achieve maximum organic growth.

Search Engine Optimization and Websites

Plenty of people can talk about the importance of search engine optimization (SEO), but not everyone really understands what SEO is or what it does. Simply put, SEO ensures your customers can find your business online through search engines. 

Without SEO optimization, your website is like a physical store without a sign, windows, or a door.

Lay the foundation with SEO, and watch your business reach its objectives!

Search Terms and SEO

We often see websites designed with SEO as an afterthought, or only when they are first launched, but that’s not an option in today’s digital marketplace. Continuing SEO work is necessary to keep attracting and converting leads. Fifteen percent of Google searches use completely unique search terms from people looking for products and services just like yours. Ongoing optimization ensures your website includes new search terms to continually capture your audience’s attention.

Website SEO Checklist

Our checklist ensures your website uses the most current SEO best practices, so your online presence not only looks great and supports your brand and message, but gives search engines what they need as they crawl and index your pages.

  • Responsive design
  • Easy and clear page navigation
  • Relevant title and description tags
  • Optimized images with ALT tags
  • SEO-friendly URLs with keywords
  • Keyword research
  • Content optimized for search
  • Social media links on relevant pages
  • Compelling and timely calls to action
  • Tracking code setup for Google analytics
  • Sitemap submission to Webmaster Tools
  • Submission to major search engines (Google, Bing, Yahoo)

SEO services are not verified or endorsed by Google

Get started with search engine optimization.

If your website has fallen behind in search results, we’re here to help. Drop us a line.