As a result of the Pandemic, this community was faced with unprecedented challenges with their occupancy rates and desired a website that would educate their target audience about their services while engaging them with the advantages of life in their community.
They were looking for a digital strategy that would help to get in front of the right people and make it easy for them to request a tour, submit an application, etc.
They were also unsatisfied with the Google and social media strategies they were running with a “big box” agency because they felt stale and lacked the quality of leads they were looking for.
In order to ensure our partner had the strongest opportunity for engaging the right prospects, our team started by developing a new website for this community that provided a fresh look and feel, and included strong “calls to action” throughout the website. Additionally, we incorporated several custom “Contact” forms throughout the site so that it was easy for the user to take the next step.
After the website was completed, we implemented a multi-layer digital marketing strategy to drive qualified traffic to their website. This included: Search Engine Optimization, Google Ads, Display Ads, and a comprehensive Social Media strategy.
The website launched April of 2021, and as of October 2021, they have seen a 22% increase in website traffic, a 26.5% increase in the number of website sessions held by those users, and an 81% increase in the number of phone calls coming in from the website compared to the previous period.
Their PPC campaign has averaged 30 form submissions and 60+ phone calls per month, their social ads campaign averages 880+ users to their website monthly, and their display advertising drives an average of 675 users monthly. Collectively, their website’s traffic has a 7% lead action rate, which is nearly twice the national average. This is a significant improvement to the website engagements and lead actions they were seeing prior to the partnership and the community has successfully met their occupancy levels for all higher levels of care. We are now working with them to focus the digital efforts on Independent Living as we close out the year and prepare for growth objectives in 2022.
