Fact: According to the 2022 Infinite Dial report, more than 62 percent of Americans tuned in to a podcast – and 38 percent listened in the past month.
With these kinds of numbers on your side, the time is right to take advantage of a hyper-focused audience that is already listening closely – so you can get your message across loud and clear.
If you listen to AM or FM radio in the car – or you remember the days when everyone did! – you’re familiar with a commercial break.
The same practice is used in the digital space on audio platforms like Spotify, Pandora, and Apple Music platforms, as well as on digital radio stations. Integrated throughout the content you love, you’ll likely hear one of the following:
Simple, right? It’s easy to see why digital audio ads as a digital marketing service are highly effective: you have a captive audience that’s already tuned in, and that’s the perfect condition for getting your business on consumers’ minds.
Screen fatigue can cause consumers to block out visual advertising. They’re used to it. However, digital audio ads can present your message in a unique format that gets their attention.
Digital audio ads can be targeted to the right consumers based on the mood or subject of the content they’ve chosen. Imagine selling your services on an industry-relevant podcast!
Digital audio advertising is an effective tool, but it becomes a business-driving powerhouse when the right digital marketing services from an award-winning team are on your side.
Here’s iFocus Marketing’s approach to audio advertising as a digital marketing strategy: