Paid Media


Leverage Powerful Digital Marketing Strategies that Grow Your Business in Real Time

Google processes more than 3.5 billion searches per day, and that’s not taking into account other search engines.

Paid media advertising puts you in control of what customers see when they visit the internet: when they search; when they browse and buy online; when they’re streaming their favorite shows and movies; and even when they use their devices out in the world.

When you activate a paid media advertising campaign as a digital marketing strategy, you’re making an investment in digital real estate, making sure your name is everywhere consumers go online.

Paid Media Strategies to Put Your Business Front and Center

iFocus Marketing’s depth of experience as a digital marketing agency offers the most powerful tools for paid media available today, including the following key services:

Where Will Customers See Your Advertisements When You Launch a Paid Media Campaign?

Each of the services listed above – paid search marketing (PPC marketing), display advertising, and digital out-of-home ads – put engaging, memorable, conversion-driving advertisements in all the digital spaces consumers visit.
Consumers will be able to find you:

On Search Engines

When searching for services in your industry on Google, Bing, and other search engines, your name, website, and more will appear at the top of the first page.

When Searching for Answers

When asking questions related to your industry on Google, Bing, and other search engines, they’ll see your name and website first.

When Using Their Devices

Whether customers are reading the news, checking their favorite websites, or going about their routines using a digital device, you can serve stand-out ads to new and old customers, targeting specific locations, demographics, and buying behaviors, so that your message is loud and clear. Find out more details here about targeted display advertising.

Out in the World

Digital out-of-home ads (DOOH) appear on point-of-purchase screens, bar/restaurant TVs, gas station pumps, digital billboards, airports, gyms, hotels, shopping malls, and more.

Paid Search Marketing: How We Get Your Business to the Top of Search Engines

Google’s search engine processes more than 3.5 billion searches per day, and that’s without taking into account the other popular search engines available now, including Bing and DuckDuckGo. As you may know, the websites that show up in the top three search results (sometimes more) are the ones consumers are most likely to click or be influenced by.

That is, unless you’ve tapped iFocus Marketing’s paid search marketing strategy. Paid media puts your ad at the top of search engines, and this visibility boasts an even more powerful statistic: top paid ads garner 41 percent of all search engine clicks.

The nuances of bidding, ad quality, and optimization for these digital ads can be complex, which is why relying on a certified Google Ads or Bing professional at a digital marketing agency to carry out your advertising will save you time and frustration inherent in mastering an unfamiliar marketing tool.

Discovery Ads: A Paid Media Tool that Drives Consumers to Your Business

Google’s Discovery Ads is a significant digital marketing strategy that positions your ads across all of Google’s platforms (including Gmail, YouTube, and more) to target consumers with relevant, dynamic advertising.

Whether you’re reaching consumers who are already interested in your services, have used similar services before, or even those whom you’ve partnered with in the past, all these audiences will get effective exposure to your business, your brand, and your message.

Digital Out-of-Home Ads: Get Visibility Everywhere Consumers Go

Opportunities to display your business’ ads are abundant in our digitally-integrated world. Everywhere consumers go, screens, large and small, are competing for their attention.

Our digital marketing agency is an exemplary provider of Digital Out-of-Home (DOOH) ads. We can ensure that your ads are consistently and meaningfully connecting with consumers who are ready to get to know your business.

Your business can be positioned through DOOH ads in prime locations, including:

  • Bar/restaurant jukeboxes and TVs
  • Convenience store and casual dining screens
  • Digital billboards
  • Screens in office buildings, doctors’ offices, gyms, hotels, pharmacies, salons, and drug stores
  • At gas stations and other point-of-purchase locations
  • At sports entertainment destinations
  • On urban panels, including transportation settings

Why Choose iFocus for Your Paid Media Campaign?

iFocus Marketing is an award-winning digital marketing agency based in Kansas City, specializing in ensuring your business has a world-class digital advantage over your competitors.

We’re Google Premier Partners

iFocus Marketing is a Google Premier Partner, and every member of our team is certified in Google Ads. Our in-depth knowledge of performance metrics and all Google tools — Video/YouTube, Display, Mobile, Search, and Shopping — gets you results. The campaigns we assemble usually exceed Google’s performance expectations, translating to conversions and lead generations for our clients.

We Combine Powerful Digital Tools with Human Ingenuity to Get Your Business Key Visibility through Paid Media

For any of our paid media campaigns you launch, we fully optimize your presence to ensure you’re getting maximum exposure and the leads and conversions you want. Our daily work on your behalf includes tireless work to make sure your campaign is highly effective. We’re constantly refining our work in real time to make sure we’re hitting the mark through our digital marketing strategies, our knowledge of machine learning, and the depth of knowledge from our selective team of marketers, creatives, strategists, and developers.


Paid Search Campaigns

Find out what makes our paid media services exceptional.