Most search result clicks go to the top three results on the first page. Paid Search puts your ad at the top, even if you wouldn’t make the cut organically. And with the top paid ads garnering 41 percent of clicks, you can’t afford to miss out on that. By positioning your brand in the right spot, we help you get a leg up on the competition.
Google Ads, Google’s search engine advertising system, collects bids from advertisers for certain keywords. The highest quality ads with the strongest bids appear in Google’s search results, and advertisers pay based on the number of clicks the ads receive (which is why this method is also called Pay-Per-Click, or PPC, advertising).
The nuances of bidding, ad quality, and optimization can be complex, which is why relying on a certified Google Ads professional to carry out your advertising will save you time and frustration inherent in mastering an unfamiliar marketing tool. Sure, you could use Google’s automated optimization and performance tools to launch a strong campaign, but you can’t rely on automation tools without understanding the impacts each choice makes. Plus, doing so takes the human touch out of advertising — and your business isn’t robotic and cold. Why should your ads be?
If you already have lengthy lists of contacts from previous customers, you can make sure your ads get in front of them — or people like them — using remarketing and similar audience tools from Google. You can even get in front of people ready to buy the products you sell by targeting those who have already conducted searches of your industry and products.
iFocus Marketing is a Google Premier Partner, and every member of our team is certified in Google Ads! Our in-depth knowledge of performance metrics and all Google tools — Video/YouTube, Display, Mobile, Search, and Shopping — gets you results. The campaigns we assemble usually exceed Google’s performance expectations, translating to conversions and lead generations for our clients.
With paid search advertising campaigns using the proven Google Ads optimization techniques and best practices, you’ll get maximum ad efficiency and exposure. iFocus Marketing keeps tabs on the latest Google updates to get your ads in front of the right people at the right time.