YouTube is the second most-popular website, after Google, and functions as both a social media channel and search engine. With users watching more than one billion hours of video each day, businesses have a captive audience for their branded ads. Viewers tend to enjoy video ad content, with 86 percent indicating they’d like to see more from their favorite brands.
Streaming media services offered directly to viewers via the Internet bypass the expense of cable, broadcast, and satellite TV, and make video advertising far more accessible and affordable to local small businesses. With the ability to drill down to your specific demographic by zip code or city, even the most generous of marketing budgets will enjoy how OTT media homes in on target audiences.
OTT media includes subscription-based video-on-demand (SVoD) services that provide movie and television content in exchange for a monthly fee, like Hulu, as well as “skinny” television services, like SlingTV, that offer access to live streams of specialty channels through the public internet. Viewers can access OTT services via websites on personal computers, apps or browsers on mobile devices, or Smart TVs.
Cord-cutters, the name given to TV viewers who cancel their subscriptions (or never get them at all) to cable or satellite television services, rely on OTT and SVoD media services for their entertainment. It’s not a small population. Since 2012, more than 10 million people have joined the ranks of cord-cutters in favor of less expensive, customized video services. In exchange, the average cord-cutter subscribes to 3.2 streaming services. Who are the cord-cutters? They’re people of all ages, but they’re mostly made up of Millennials and Gen Z, born after 1981, a key demographic of adults responsible for their own purchases.
Where can your video ads increase your marketing performance? We’ll help you choose the right outlet to reach your target audience, including: