Video Advertising


Online videos reach millions of people every day, making video ads a complement to your traditional marketing efforts.

Multiple digital video outlets convey your message to your target audience, even if they don't pay for cable.

With users watching more than one billion hours of video each day on YouTube, Hulu, and other services, businesses have a captive audience for their branded online video ads. Viewers tend to enjoy video ad content, with 86 percent indicating they’d like to see more from their favorite brands.

Get Featured on Over-the-Top (OTT) Media Services

Streaming media services offered directly to viewers via the Internet bypass the expense of cable, broadcast, and satellite TV, and make video advertising far more accessible and affordable to local small businesses. With the ability to drill down to your specific demographic by zip code or city, even the most generous of marketing budgets will enjoy how OTT media hones in on target audiences.

OTT media includes subscription-based video-on-demand (SVoD) services that provide movie and television content in exchange for a monthly fee, like Hulu, as well as “skinny” television services, like SlingTV, that offer access to live streams of specialty channels through the public internet. Viewers can access OTT services via websites on personal computers, apps or browsers on mobile devices, or smart TVs.

Video Ads Target Cord-Cutters, a Major Demographic

Cord-cutters, the name given to TV viewers who cancel their subscriptions (or never get them at all) to cable or satellite television services, rely on OTT and SVoD media services for their entertainment. It’s not a small population. Since 2012, more than 10 million people have joined the ranks of cord-cutters in favor of less expensive, customized video services. In exchange, the average cord-cutter subscribes to 3.2 streaming services. Who are the cord-cutters? They’re people of all ages, but they’re mostly made up of Millennials and Gen Z, born after 1981, a key demographic of adults responsible for their own purchases.

Online Video Advertising Outlet and Methodologies Checklist

Where can your video ads increase your marketing performance? Our digital marketing agency will help you choose the right outlet to reach your audience, including:

  • YouTube advertising
  • Hulu streaming with ads
  • Network television apps: ESPN Now, FOX Now, NBC App, CBS Interactive, Investigation Discovery GO, etc.
  • Skinny television services: Hulu with Live TV, AT&T TV Now, Sling TV, YouTube TV, FUBO, etc.
  • Programmatic video advertising (everywhere else on the Internet!)
  • Devices including Chromecast, Roku, Amazon Fire, Android, Apple TV, and Xbox

Press Record!

If you’re ready to add video advertising to your business’s digital marketing services, give us a call today to get started.