Our Digital Marketing Agency Analyzes Your Existing Marketing Performance and Sees How You Stack Up Against Your Competition
Digital marketing is dynamic. Google changes its ad offerings and search engine algorithm about as often as you change your socks.
To develop a successful digital marketing strategy, you have to dwell within its realm, always learning, always digging through data, always finding new ways to share your message with your audience.
But if you’re running your own business, you don’t have time to spend deep in the world of digital marketing. iFocus Marketing does, though. And our “special sauce” helps you achieve your business objectives.
How do we do it? Let us show you with a totally free discovery call, audit, and competitive analysis.
Step One: Talk to Our Business Development Experts
On your initial discovery call with iFocus Marketing, you’ll talk to one of our business development executives, who will ask you questions about your current digital marketing strategy and efforts – if any – to get a better picture of what you’re doing now.
Our business development executive also will inquire about your short-term and long-term business goals, and what it would take for you to achieve them.
At the end of the call, we’ll ask you about your website URL and social media profiles, which we need for the next steps – a digital audit and competitor analysis, a completely free service we provide so you can learn more about what iFocus Marketing can do for your business.
Step Two: Our Digital Marketing Agency Team Conducts an Audit
After your discovery call, our team digs through your online presence and current marketing efforts to evaluate its effectiveness and where you could improve.
Experts from each of our service areas perform the audit. We will:
- Review your digital presence and how it looks for people seeking your business by name.
- Review your digital presence for people looking for products or services related to your business.
- Complete a website audit and evaluate its visibility in search results and its user experience (UX).
- Audit your social media to evaluate your current content strategy and engagement rates.
After we’re done with this step, we’ll meet with you to discuss our findings and provide recommendations for how you can strengthen your digital presence in alignment with your growth goals.
Step Three: Receive Your Competitive Analysis
Receiving an audit from a digital marketing agency you’re thinking about partnering with isn’t terribly unusual, but iFocus Marketing goes above and beyond with ours – just like the overachievers we are. Our bonus competitive analysis adds a little spice to the information you’d normally receive from an agency.
This analysis shows you what your competitors are doing with their digital marketing strategies and how you compare to them. We identify two or three competitors and put them through the same rigorous audit; you’ll receive their information, too, to see where your business stands.
Step Four: We Recommend a Digital Marketing Strategy For Your Business
Through the information we gleaned from your audit and competitive analysis, our team assembles our recommendations for a marketing strategy tailored to your business. Our average turnaround time is about one work week, so if the suspense is killing you, you won’t have to wait long.
Our plan is a collaborative effort, from experts in all areas of digital marketing, and takes into account your budget and priorities to help you reach the specific goals you discussed with our business development team.
Why We’re Different From the Other Marketing Agencies Near You
We take every opportunity we get to brag about what makes iFocus Marketing unique. We’re more than just a digital marketing agency. We see ourselves as your strategic partner, collaborating with you to ensure our work aligns with your business objectives.
Nothing we do is cookie-cutter; our B2C and B2B clients succeed because our digital marketing strategies are made just for them. The proof is in our in-depth monthly reports, that go beyond the typical data you’d receive from any other Kansas City ad agency.
And no, your dedicated account manager won’t just toss a complex report your way and disappear; they’ll walk you through what you need to know about where your marketing dollars are going and what kind of return on investment you’re seeing.
We’re also different because we don’t specialize in any one industry. Our clients come to us from everywhere in the United States to market their automotive services, medical spas, education organizations, aircraft brokerages, multifamily housing complexes, hotels, tourist attractions, medical clinics, manufacturing facilities, legal services, and more.
We’re Not Your Average Kansas CIty Ad Agency
That’s the first step toward learning about the digital marketing strategies that will help you get leads, earn conversions, and move your business forward.
What are you waiting for? Our marketing team is ready for you.
Jenifer Calandra is an award-winning digital copywriter and copy team lead at iFocus Marketing with 12 years of marketing experience. She curates copy from conception to completion, capturing client voices, and building their authority in their industry. Her knack for storytelling is deeply rooted in journalism, and you’ll find her work published in various regional newspapers and magazines. At home, dogs and a never-ending cascade of home-improvement projects rule her life.