You won’t spend extra getting in front of the wrong people.
This is especially true if you opt for direct mail marketing services.
Your direct marketing piece tells your audience what to do and when the time is right.
A thoughtful direct mail piece is worth hanging onto for future reference.
iFOCUS can purchase and manage mailing lists, design your postcard, and oversee distribution of your direct mail campaign. We can also help you with CRM integration, if you’d like to remove existing customers from your mail targeting.
The visibility of direct marketing is powerful for enhancing your brand and sealing the deal with customers. In an era when people are online all the time, direct marketing, especially direct mail, can feel less invasive and serve as a relief from digital clutter.
Direct mail has an average response rate of 2.7 to 4.4% and an average conversion rate of 14%. Consumers are also more likely to trust direct marketing, with 91% of consumers responding favorably when asked about it.
