iFOCUS Marketing & Advertising
Last Updated: October 16, 2026
This Privacy Policy explains how iFOCUS Marketing & Advertising (“iFOCUS,” “we,” “us,” or “our”) collects, uses, shares and protects personal information when you visit our website, fill out a form, communicate with us, or opt in to receive email or text messages from us.
By using our website or submitting your information to us, you agree to the practices described in this policy.
1. INFORMATION WE COLLECT
Information you give us
When you fill out a form, request a consultation, subscribe to our newsletter, schedule a meeting, or contact us, we may collect:
– Your name
– Email address
– Mobile phone number
– Company name and job title
– Any details you include in your message
Information collected automatically
When you visit our website, we and our service providers may automatically collect:
– IP address and general location
– Browser type, device type and operating system
– Pages you visit, time spent on pages and links you click
– The website that referred you to us
This information is collected through cookies, pixels and similar technologies, described in Section 4.
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
– Respond to your inquiries and requests
– Schedule and confirm meetings and consultations
– Provide and support our services for clients
– Send emails you have agreed to receive, including newsletters and marketing
– Send text messages you have opted in to receive (see Section 3)
– Understand how visitors use our website and improve it
– Measure and improve our advertising
– Meet legal and record-keeping obligations
3. SMS / TEXT MESSAGING
Opting in
You may opt in to receive text messages from iFOCUS Marketing & Advertising by checking the SMS consent box on a form on our website or by otherwise giving us your express consent. Consent to receive text messages is not a condition of purchasing any goods or services.
Types of messages
Messages may include appointment and meeting reminders, responses to your inquiries, account and service updates, and marketing or promotional messages if you have opted in to receive them.
Message frequency
Message frequency varies.
Costs
Message and data rates may apply.
Opting out
You can opt out at any time by replying STOP to any message. After you reply STOP, you will receive one final message confirming you have been unsubscribed, and you will not receive further messages unless you opt in again.
Help
Reply HELP to any message for help, or contact us at info@ifocusmktg.com or (913) 708-8567.
Carrier disclaimer
Carriers are not liable for delayed or undelivered messages.
How we protect your mobile information
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. All of the categories of sharing described elsewhere in this policy exclude text messaging originator opt-in data and consent. Your mobile number is used only to send the messages you agreed to receive and to process your opt-out requests. We may share your mobile number only with service providers that help us deliver text messages (such as our messaging platform), and only for that purpose.
4. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies, pixels and similar technologies to operate the site, understand how visitors use it, and measure and improve our advertising. These include:
Cookie consent (CookieYes)
We use CookieYes to manage cookie consent on our website. When you first visit, a cookie banner lets you accept, reject or customize which categories of cookies are used, such as analytics and advertising cookies. CookieYes stores a cookie on your device to remember your choices. You can change your preferences at any time using the cookie settings link on our website.
Google Analytics and Google Ads
We use Google Analytics to understand website traffic and Google Ads to measure and improve our advertising, including remarketing (showing our ads to people who have visited our site). Google may use cookies and similar identifiers to do this. You can manage how Google advertises to you at https://adssettings.google.com or opt out of Google Analytics with the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
Meta (Facebook and Instagram)
We use the Meta Pixel to measure the effectiveness of our ads and to show our ads to people who have visited our website when they use Facebook, Instagram and other Meta services. Meta may collect information about your visit, such as pages viewed, through cookies and similar technologies. You can manage how Meta uses this information in your Meta ad preferences at https://www.facebook.com/adpreferences.
Programmatic advertising and retargeting
We work with programmatic advertising platforms and their partners to show our ads to people who have visited our website as they browse other websites and apps. These partners may use cookies, pixels and similar technologies to recognize your browser or device and measure how our ads perform.
Opting out of interest-based advertising
In addition to the options above, you can opt out of interest-based advertising from many participating companies through the Network Advertising Initiative at https://optout.networkadvertising.org and the Digital Advertising Alliance at https://optout.aboutads.info. Opting out does not mean you will stop seeing ads, but the ads you see may be less relevant to you.
Website visitor identification (RB2B)
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.
This visitor identification process does not involve mobile phone numbers or text messaging consent, and we do not use it to send text messages.
Managing cookies
You can update your choices at any time through our CookieYes cookie settings. You can also set your browser to warn you when a cookie is being sent or to block cookies entirely. Each browser is different, so check your browser’s Help menu for instructions. If you turn off cookies, some features of our website may not work properly.
5. HOW WE SHARE YOUR INFORMATION
We do not sell or rent the personal information you submit to us through our website forms.
We share personal information only in these situations:
– Service providers: We use trusted third parties to host our website, run our CRM, send email and text messages, schedule meetings and analyze site traffic. They may use your information only to provide services to us and are not permitted to use it for their own purposes.
– Website analytics and advertising partners: As described in Section 4.
– Legal requirements: When required by law, subpoena or other legal process, or to protect the rights, property or safety of iFOCUS, our clients or others.
– Business transfers: If iFOCUS is involved in a merger, acquisition or sale of assets, personal information may be transferred as part of that transaction.
None of the sharing described above includes text messaging originator opt-in data or consent, which is never shared with third parties as described in Section 3.
6. EMAIL COMMUNICATIONS
We collect your email address to respond to inquiries, send information you request, and, if you subscribe or are a client, send newsletters and marketing. In line with the CAN-SPAM Act, we:
– Do not use false or misleading subject lines or sender information
– Identify advertising messages as such
– Include our physical business address in marketing emails
– Monitor any third-party email services we use for compliance
– Honor unsubscribe requests promptly
You can unsubscribe at any time using the link at the bottom of any marketing email.
7. DATA SECURITY
We use reasonable administrative, technical and physical safeguards to protect your personal information. Information submitted through our website is transmitted over a secure, encrypted connection (SSL/TLS) and stored in access-controlled systems, including our CRM. Access is limited to iFOCUS employees and authorized service providers who need it to respond to you, schedule meetings or support your account, and they are required to keep it confidential.
No method of transmitting or storing data online is completely secure. We can’t guarantee absolute security, but if a data breach occurs that affects your personal information, we will notify you as required by applicable law.
8. DATA RETENTION
We keep personal information only as long as needed to provide our services, maintain business records and meet legal obligations. When you opt out of text messages or email, we stop sending those messages but keep a record of your opt-out so you are not contacted again.
9. YOUR CHOICES AND RIGHTS
You may ask us to access, correct or delete the personal information we hold about you by contacting us using the information below. You can also:
– Opt out of text messages by replying STOP
– Unsubscribe from marketing email using the link in any email
– Opt out of RB2B visitor identification and related advertising using the links in Section 4
– Manage or block cookies through your browser settings
Depending on where you live, you may have additional rights under local privacy laws. We will respond to requests as required by applicable law.
10. CHILDREN’S PRIVACY
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 13, and we do not market to them. If you believe a child under 13 has given us personal information, contact us and we will delete it.
11. THIRD-PARTY LINKS
Our website may link to third-party websites. Those sites have their own privacy policies, and we are not responsible for their content or practices.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the “Last Updated” date above.
13. CONTACT US
If you have questions about this Privacy Policy or want to make a request about your personal information, contact us:
iFOCUS Marketing & Advertising
6310 Lamar Ave, Suite 200
Overland Park, KS 66202
Email: info@ifocusmktg.com
Phone: (913) 708-8567
