CTV + OTT Advertising

Cable-cutters changed the TV landscape. Did your ads evolve, too?

The Problem? The Problem? The Problem? The Problem? The Problem The Problem? The Problem?

The Problem? The Problem? The Problem? The Problem?

You don’t have the ad budget for cable TV, and your audience isn’t watching it anyway.

With consumers flocking to on-demand and streaming platforms, traditional TV ads are no longer an effective strategy. But where do you go from here?

Your audience has shifted.

They’re not watching broadcast TV anymore.

You need more focused targeting.

Mass ads miss the mark for many audiences.

Your audience is spread out.

No single advertising method will reach them all.

Static ads don’t tell the whole story.

Your strategy lacks longer-form advertising.

The Solution? The Solution? The Solution? The Solution? The Solution? The Solution? The Solution?

The Solution? The Solution? The Solution? The Solution?

Build brand awareness where your potential customers are watching TV on their own terms: OTT and CTV videos.

Connected TV (CTV) and over-the-top (OTT) advertising addresses how people watch TV on their schedule and across devices and platforms. With precise targeting, dynamic creative, and real-time insights, iFOCUS can connect your business with the right audience, at the right moment, on the right screen.

Target with precision

Target your ads based on interests, behaviors, location, and more.

Reach across devices

Deliver your message on smart TVs, streaming boxes, mobile, and desktop.

Measure what matters

Track performance, optimize campaigns, and get clear insights into ROI.

01

86% of Americans pay for at least one streaming service

02

7 in 10 American consumers watch video content via connected TV

03

Only 40% of American households subscribe to cable TV

04

Video-on-demand is a $14.3 billion business

OTT statistics

CTV + OTT Advertising FAQs

I can’t afford cable TV ads, but can I afford an OTT marketing strategy?

Find out if CTV or OTT advertising is right for your business when you request a growth strategy from iFOCUS. We’ll consider your monthly budget, your industry, your business goals, your competition, and a multitude of other factors to create a plan that lays out your path to success. That might include CTV or OTT, if it’s appropriate for you.

Cable-cutters aside, why is CTV and OTT video advertising better?

OTT and CTV advertising for your company can be better for a few reasons. First, you can measure the success of your campaign through metrics like impressions, cost per completed view,and video completion rate. You can sometimes track conversions if the platform offers cross-device attribution and pixel tracking. The ROI compared to traditional TV ads is generally better, too, due to precise targeting, lower wasted spend, and more measurable outcomes.

What kinds of businesses benefit most from CTV or OTT marketing strategies?

These channels can be great for local home services, real estate, healthcare, education, automotive, and direct-to-consumer brands.

related services

Your omnichannel campaign isn’t complete without professional video production to create your OTT or CTV ads and other placements that reach your audience exactly where they are online and in their decision-making process.

Photography & Video Production

Your brand comes alive with dynamic visuals and video content. Create emotional connection, drive engagement, and make your brand impossible to ignore.

Video Ads

Scroll-stopping story-driven spots bring your brand to life in motion — on social, in-stream, or anywhere people are glued to a screen. Movement sells.

Social Media Ads

With about 239 million Americans on social media, businesses can find and speak directly to potential customers.

OTT/CTV IN ACTION