Brand Awareness Growth Strategy

What do people think about your brand? Is it trustworthy?

Do people even remember it?

Are you sure about that?

the problem

Your brand is limited by familiarity, and familiarity depends on recognition.

impressions necessary for a consumer to remember your ad

1

of consumers prefer to buy products from familiar brands

10 %

increase in revenue with brand presentation consistent across all platforms

1 %

of consumers prefer to buy from an "authentic" brand

1 %

Creating a brand and building awareness are feats of creative vision, careful market analysis, and strategic thinking.

the solution

Brand awareness is the hero that guides your business to success and increased brand value.

iFOCUS helps you create lasting impact by updating your branding, consistently expressing it through visuals and copy, and managing brand awareness advertising to keep your biz top-of-mind.

Brand Positioning

Brand Positioning

Carve out your own space in your market and own it. Your target audience connects with your brand position — the ones who get you and will pay attention to you (and pay you).

Brand Messaging

Brand Messaging

It’s what you say and how you say it. You should sound like you, not a corporate robot. Keep it consistent, and find a way to help your audience emotionally connect with it.

Brand Story

Brand Story

It’s your origin story. Your “why.” The code your business lives by. It’s what you believe, how you got there, and why anyone should care. When it’s real, people feel it and stick around.

Brand Awareness Ads

Brand Awareness Ads

These are your first impressions, without the small talk. These ads build brand recognition, spark curiosity, and help people remember you before they even know they need you.
brand awareness in action

E3 Branding

related services
related services

Brand awareness tactics get your business found, recognized, and remembered. It’s step one in building long-term relationships with your customers.

Craft a distinct identity that resonates with your audience, builds trust, and sets you apart from the competition. It’s not just about good looks.
Engage your audience with consistent, authentic content that builds community, strengthens your brand, and grows your reach.
With increased visibility in search engines like Google, build your authority and attract free traffic to your website.
Build a responsive website optimized for user experience — designed to captivate visitors, guide their journey, and drive meaningful results.
Become the authority in your industry with blogs and other on-page content that drives organic traffic to your website.
With about 239 million Americans on social media, businesses can find and speak directly to potential customers.

Your brand identity says everything about you.