Lead Generation Growth Strategy

Qualified leads are out there… But where?

What do they want to know about your business?

Finding your audience is hard enough; getting them to act is even harder.

And who has time to babysit their marketing while running a business?

the problem

Earning a customer is a balancing act between data and empathy.

internet users in North America
100 M
users shopping online
100 M
display ads shown online per day
10 B

With so many people and so many ads already online, your message and strategy have to stand out.

Only a small percentage of your audience clicks on your industry’s online ads.

the solution

High-tech advertising tactics and industry data connect your business with coveted qualified leads.

iFOCUS tailors lead generation services based on your unique goals and industry, so you receive the best possible results based on easily controlled factors. Our experts optimize your campaigns in real time to get your ads in front of your target audience.

Omnichannel Messaging

Omnichannel Messaging

Whether you need B2C or B2B lead generation, a message tailored to your audience sets your strategy up for success. The same client-focused message across all channels builds brand recognition and a unified customer experience.

Low-Funnel Advertising

Low-Funnel Advertising

Reach your audience when they’re already in-market and ready to buy. Nurture prospects in the final stages of their journeys to generate qualified leads. Don’t forget to fill the rest of the marketing funnel with complementary tactics.

Ad Retargeting

Ad Retargeting

Nearly everyone (97%) who visits your website for the first time leaves without buying anything. A retargeting campaign helps them boomerang back. Site visitors will begin seeing your retargeting ads elsewhere online; it’s said that it takes seven impressions to convert!

Attribution Tracking

Attribution Tracking

Find out exactly where you hooked your qualified leads with attribution tracking, a big benefit of digital-first marketing and advertising. Using the latest technology, track user interactions and analyze consumer behavior across multiple channels and platforms.
lead generation in action

Cosmetic Dentistry Practices

related services

Your lead generation growth strategy will connect you with your audience using a variety of channels:

related services

Google processes more than 3.5 billion searches every day – and that doesn’t count other search engine traffic, like Bing. Will your customers see you online?

Reach your audience at any point they’re using their devices: checking the weather, reading the news, using apps, and browsing their favorite websites.

Scroll-stopping story-driven spots bring your brand to life in motion — on social, in-stream, or anywhere people are glued to a screen. Movement sells.

It’s the most popular place to shop online, with more than 120 million products listed for sale. Cut through the clutter and stand out with strategic ad placements.

Your company + lead generation
= big business impact.