Cosmetic Dentistry Practices

Nine-month lead generation sprint for sister cosmetic dentistry practices

Industry: Healthcare

Industry: Healthcare

Building patient volume with a strong return on investment

Cosmetic and Implant Dentistry of Kansas City and sister practice E-Care Dentistry in nearby suburb Olathe, Kansas, partnered with iFOCUS to earn more qualified leads from patients seeking elective and advanced dental care.

the problem

Decaying new patient growth

These sister dental practices sought to expand their patient panels and grow their revenue, but were struggling to meet their goals.

where we started

The cosmetic dentistry field is incredibly competitive in the Kansas City metro, particularly because of corporate practices.

Both practices experienced a decline in new patient growth and booked elective and advanced dentistry services.

To a degree, these sister practices were competing with each other and needed to differentiate their audiences.

the solution

Taking a bite out of the competition

iFOCUS created two separate strategies for these practices. Both received search engine optimization, Google Search ads, and social media ads, while Cosmetic and Implant Dentistry of Kansas City also received website updates. Based on the total number of new patients received during our nine-month sprint, the client was able to calculate the potential lifetime patient value for all 850 new patients: $5.09 million.

Cosmetic and Implant Dentistry of Kansas City
Total monthly investment: $8,250
$406,950 total positive ROI
$2.4 million lifetime patient value
401 new patients

E-Care Dentistry
Total monthly investment: $6,500
$479,800 total positive ROI
$2.69 million lifetime patient value
449 new patients

where we ended

total positive ROI

0 k

lifetime patient value

5. 0 M

new patients

services

Our strategy “filled the marketing funnel” for both clients, so they were reaching their ideal target audiences, anywhere they might be online, with an omnichannel message that communicated the benefits of seeking care at their practices.

services

Search Engine Optimization

With increased visibility in search engines like Google, build your authority and attract free traffic to your website.

Content Marketing

Become the authority in your industry with blogs and other on-page content that drives organic traffic to your website.

Social Media Advertising

With about 239 million Americans on social media, businesses can find and speak directly to potential customers.

Paid Search Advertising

Paid search ads on Google and Bing position your brand at the top of the search results, where you’ll catch the most attention.

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