Industry Focus for Friday, July 14, 2022
This week, the iFocus Marketing team talked a lot about the news from Google. As Gen Z turns away from the search engine and toward social media, Google has a brush with the law, and Twitter forays into collaboration, we continue learning about the latest marketing trends.
And believe us when we say that this week, the marketing news was hot, hot, hot, and it was hard to choose just five topics. Read on to learn the latest!
“Google Search Console Video Indexing Report Now Available,” by Matt G. Southern in Search Engine Journal
A new report in Search Console helps marketers understand how videos perform in search results and enable them to fix issues so that the videos are indexed and identifiable. Google will be releasing the Video Indexing report gradually over the next few months, so start watching for it.
-Submitted by Tyler Shiney, Senior Digital Marketing Strategist
“Google Reportedly Offers to Shuffle Ads Business to Avoid Justice Department Lawsuit,” by Mitchell Clark in The Verge
Google might be separating their ads auctions from the rest of their business in an effort to help avoid antitrust actions. This decision is part of a package of concessions the search engine is offering the U.S. Department of Justice to avoid lawsuits. The change could end up just being a corporate reshuffling or part of a sale that could include YouTube, Pixel, and AdSense. There’s a lot of speculation, but time will tell.
-Submitted by Kandi Gerdes, Account Manager
“Google Exec Suggests Instagram and TikTok Are Eating Into Google’s Core Products, Search and Maps,” by Sarah Perez in TechCrunch
A growing preference for social media among the younger generation means less use of Google products like Search and Maps, according to a Google executive. While most people still turn to a search engine, youths are discovering content in new ways – like on TikTok. This demand for visual content will surely alter the future of internet searches – but how?
-Submitted by Michaelah Larson, Account Coordinator
“Twitter Launches Initial Test of Collaborative Tweets,” by Andrew Hutchinson in Social Media Today
TikTok’s collaboration trend is moving into other social media platforms. Facebook and Instagram have already added their own version of the feature, and now Twitter is following suit. collaborative tweets – now in limited testing – could help facilitate crediting original creators, bringing awareness to campaigns, and building your audience. Because the testing is so limited right now, it’s hard to say how it will affect marketers.
-Submitted by Mya Richardson, Social Media Coordinator
“Does the CMS Matter for Search Rankings?” by Matt G. Southern in Search Engine Journal
The rumor mill once churned about how WordPress was the best CMS forsearch engine optimization. However, Google confirmed this isn’t true – there’s no advantage when it comes to ranking signals. If you know how to put SEO to work for you, you can get good results with any CMS. But of course, when it comes to the ease of building a functional and beautiful website, you’ll find most devs prefer WordPress.
-Submitted by Shirin Felfeli, SEO Specialist
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