You Need a Kansas City Digital Marketing Agency in Your Corner ​​

The Right Strategy and Digital Marketing Services Can Help Your Company Achieve its Goals

When you think of professional boxing, Muhammad Ali, “Sugar” Ray Leonard, and Floyd Mayweather likely come to mind. Even if you don’t follow the sport, the big names ring a bell.

Fighters get the glory, the attention, and the lion’s share of the purse, so it’s only natural they get the name recognition that comes with it. For better or worse, the spotlight is on them.

Running a business can feel a bit like boxing. The pressure is all on you to succeed. There are moments when it feels like you have the advantage — and in the blink of an eye — your competitor can turn the tide and back you into a corner.

Like boxing, business operations constantly ebb and flow between offense and defense. And no matter how much you study your opponent and strategize, things never play out exactly as you envisioned.

As Mike Tyson once said, “Everybody has a plan until they get punched in the face.”

So, how do you create a winning strategy that achieves your growth goals while helping you dodge the punches of your main competitors?

Fighting the good fight in a fast-paced business world means leveraging your resources, including digital marketing services from iFOCUS Marketing & Advertising. Our KC digital marketing agency specializes in custom growth strategies — plans that cater to your organization’s specific growth goals while helping you bob and weave through business obstacles and competitor counterpunches. Think of it like a game plan before the title bout.

Digital Marketing Has Changed the Game

Compare a boxing match from the 1930s to today’s fighters, and it’s clear the sport has evolved in terms of style, speed, strategy, and its penchant for showmanship. The core concept is the same, but modernization has a way of breaking things up into eras.

Marketing has had a similar journey. It remains rooted in understanding the wants and needs of consumers and creating messaging that appeals to them. Digital marketing is still marketing, but it’s in a class of its own, defined by modern technology.

Pre-internet, the physical look of a storefront mattered a great deal. Fast-forward to now, and the marketing game barely resembles what it was 25 years ago.

• In a recent article about how brands can master the art of first impressions, Forbes shared that more than 90% of a person’s initial thoughts and feelings about a brand are based on website design.
• Business Dasher shared that over 80% of consumers go online to find information and read reviews before purchasing a product or service.
• Recent statistics from Harmony Healthcare IT also report that the average American spends more than five hours per day on their smartphone.

Considering this shift in consumer behavior, digital marketing services are no longer a luxury add-on to direct mail campaigns, print ads, FM radio spots, and other traditional tactics. Websites, digital ads, and maintaining an engaging social presence are the standard.

iFOCUS Marketing & Advertising, a Kansas City digital marketing agency, leverages new media tactics into a well-formulated plan that puts your competitors on the defensive. Talk to us about a custom growth strategy for your business.

Keep reading to learn the main advantages of our custom growth strategies and how they help you accomplish your sales and revenue goals.

A KC Digital Marketing Agency in Your Corner

It’s rare for a business to compete with industry heavyweights right out of the gate. Your business — regardless of where it is now — probably started off small with modest growth goals.

Before Amazon became a giant, Jeff Bezos operated out of his garage. Humble beginnings are common. The challenge is achieving consistent growth that gradually moves you up in the proverbial corporate weight classes.

This is exactly why a custom growth strategy that leverages digital marketing services is relevant to your business.

It’s Time to Modernize Your Approach to Advertising

The cornerstone of any growth strategy is securing the modern marketing tools and resources that enable you to compete at a higher level.

Traditional marketing tactics like radio, TV, and print ads are still relevant with certain audiences, but the digital demographic spending time on social media and streaming platforms is too big to ignore. Pew Research Center shared that 50% of the U.S. population uses Instagram; 70% uses Facebook; 85% use YouTube.

Your audience is online, which means strategically targeting the digital venues they most frequently visit. It also means making your brand more easy to discover when people conduct searches that are relevant to your business.

With iFOCUS in your corner, you gain access to a wealth of digital marketing services on day one. No matter what your current digital presence is, we have the human and technical resources to bring your organization up to speed.

We Tailor Your Digital Marketing to Achieve Your Specific Growth Goals

Our clients all have one thing in common: the desire to grow their business. However, business growth means different things to different people. Consider these questions when establishing growth goals.

• Are you an established business that needs help growing brand awareness? iFOCUS can create engaging visuals and copywriting that improves your brand positioning and better connects with your target audience.
• Do you have ambitious sales and revenue goals? We can tailor your marketing approach to drive qualified leads your way via phone, email, and form fills.
• Do you need to hire more employees to keep up with a growing workload and customer base? iFOCUS can optimize your digital recruiting efforts to help connect you with the most qualified candidates.

Whatever your specific growth goals are, iFOCUS leverages our resources to help you achieve them. And when your growth needs eventually evolve, we can pivot on a dime without missing a beat.

We Take a Holistic Approach to Marketing

As a business owner, you likely have a variety of short- and long-term goals that support your growth plans. Achieving weekly goals makes for a good month, and a few good months can turn into a successful quarter. Conversely, an ill-timed haymaker like a compliance issue or supply chain breakdown can knock you off track.

Like a fighter, you’re focused on the round you’re in knowing it will influence the outcome several rounds later. We think like that, too, which is why our custom growth strategies consider your immediate needs and long-term objectives. Every tactic we include in the strategy supports achieving the monthly, quarterly, and annual goals that boost your customer base and drive revenue.

For example, iFOCUS can help with lead generation to meet your immediate sales goals while also leveraging long-term tactics that build a strong brand and loyal customer base.

Let’s chat about your needs and goals. Then, our team will assemble a growth strategy designed to help you meet your goals, whether you want to show up on page one of search engine results, need more leads to reach sales goals, or you want a new look for your brand.

We Show You Where Your Budget Is Going

Marketing budgets don’t grow on trees. The reality is that most companies aren’t in a position to hand their agency a blank check. iFOCUS not only respects your financial constraints, but we also show the value of our digital marketing services with real-time reporting data.

Conversions like phone calls, form fills, online purchases, and signing up for memberships all carry a fiscal value. iFOCUS has the tools and resources to perform lead attribution, allowing you to see where your budget is going and the effectiveness of your marketing strategy using hard data.

Our goal as your agency is to deliver tangible value that exceeds your investment. Even if your budget is small, we’ll make sure the marketing punches you throw are well-targeted and impactful.

Contact iFOCUS for a Custom Growth Strategy That Positions You for Success

With iFOCUS in your corner as your KC digital marketing agency, you’ll not only get a detailed growth strategy supported by robust services, but you also gain the benefit of vast data and deep experience.

Let’s chat about creating a growth strategy for your business.