Need More Customers? A Digital Marketing and Advertising Agency Can Help You Scale

A Digital Marketing Strategy That Leverages Data Fosters Conversions and Customer Growth

Winning over customers can sometimes feel like trying to find a parking space in a heavily trafficked downtown area. On bad days, you endlessly drive in circles, waiting for an opportunity that never comes. Or worse, you spot an opportunity, only for it to be intercepted by a competitor at the last minute.

In an ideal world, the open parking spaces would come to you. Or at the very least, you’d have current information about which spaces are open and where they’re located.

Digital marketing connects people with a specific need or problem with relevant solutions. For example, it can show you relevant ads for nearby parking garages based on your location or through search engine optimization (SEO) using commonly searched phrases like “free parking in downtown Kansas City.”

The point? Digital marketing is the most direct path to identifying those coveted open spaces of opportunity, allowing you to seize the moment before your competitors do. And when you work with an established digital marketing agency like iFOCUS, you get a partner who knows how to attract the attention of your target audience at a granular level, whether they’re looking for a doctor, a bankruptcy attorney, or an online marketplace that sells private jets. No industry is off-limits.

In short, we help drive leads to your company’s digital doorstep — and not just any leads — the kind of leads that meet pre-established qualifiers, including age, interests, income level, and location.

After examining the concept of lead generation as part of a larger digital marketing strategy, we’ll highlight some compelling data points and tactics that will help illustrate the real-world benefits of working with our agency to scale your business.

Digital Marketing Basics: What is a Lead? And How Can You Turn Them Into Conversions?

A lead is a potential customer who has shown interest in your company or its products and services. Maybe they’ve visited your website multiple times over the past week. Maybe they’ve filled out an online form requesting more information. Or maybe they called the other day requesting a quote on services.

Whatever the case may be, this person is sending signals that they’re open to the idea of buying from you. As a business owner, your job is to nurture the lead until it converts. Nurturing leads takes many forms, including:

• Providing relevant information about your services and emphasizing their benefits.
• Running sales, limited-time offers, and sending digital coupons.
• Engaging leads on the channels they frequent most, including email, social media, and websites.
• Delivering personalized messaging that addresses specific needs and interests.
• Remaining visually present using display ads and videos.
• Leveraging content to answer common questions and provide useful information.
• Establishing your company as a subject matter authority, a hub of entertainment, or something of equal importance that illustrates your value to site visitors, subscribers, and social media followers.

After a lead decides to make a purchase or do business with you, they graduate to a customer. There are a few bits of good news to consider when leads convert.

• First, it means the hard and expensive part is over. As you probably already know, getting new customers is far more costly and time-consuming than retaining existing ones.
• The other piece of good news is that conversions signal effective digital marketing. Something about your digital marketing strategy is clicking with consumers. The tricky part is identifying which aspects of your lead gen strategy work versus which ones don’t. For that, we turn to data.
• If you have a sales team, it means they are making the most out of the leads being sent their way.

How Our Digital Marketing Company Leverages Data to Guide Our Decisions

We love data almost as much as we love BBQ and fall afternoons at Arrowhead. By leveraging the right data, you can make decisions based on statistics and facts rather than gut instinct or intuition. In short, using data means relying far less on guesswork.

So, what does the data tell us with respect to digital marketing?

• 93% of marketers say video has helped increase user understanding of their product or service (Wyzowl, Video Marketing Statistics 2024).
• Including video on a landing page can increase conversion rates by up to 80% (Unbounce via WordStream).
• 84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl, Video Marketing Statistics 2024).
• Social video generates 1,200% more shares than text and image content combined (G2 via Brightcove).
• Creative quality drives ~47% of advertising sales uplift (Froggyads).
• 73% of consumers express that they are more likely to purchase from brands that use high-quality images (sproutworth.com).
• Visual content drives 650% more engagement on social platforms (jennpereira.medium.com).

Why do these data points matter? Because they save you from having to play the trial-and-error game yourself. By looking at the data holistically, we learn:

• Nearly half of improved sales numbers stems from creative elements.
• Using impactful, high-quality visuals can practically double your ad views and give your click-through rate a huge boost.
• Leveraging visual-first ads in graphic design elements helps elevate engagement, as much as 650%+ in some cases.

Why You Should Take a Visual-First Approach to Digital Marketing

Humans process visuals and imagery quicker and more effectively than big blocks of text, which is something called the picture-superiority effect hard at work. For example, when you read the words “Coca-Cola” you probably don’t think of text or catchphrases.

Instinctively, your brain recalls the imagery of their trademark red can. And because you’ve grown up with that signature red can all your life, there’s built-in trust and cultural relevance. Even if you weren’t thirsty or thinking about cola before, seeing that red can instantly conjures a highlight reel of experiences, associations, and emotions.

In fact, Coke is so established in the beverage world that if you order it at a restaurant that doesn’t carry it, the waitstaff will usually frown and ask, “Is Pepsi okay?”

As your digital marketing agency, we leverage the power of engaging visuals and creative elements to establish recognition, then a relationship, and eventually, trust in your brand. Like Coke, every company starts small and requires guidance to promote sustainable growth.

Contact our digital marketing company to learn how we can support the next phase of your professional journey.

What Does a Digital Marketing Lead Gen Strategy Look Like for You?

A paint-by-numbers approach combined with luck will only get you so far, especially when it comes to generating leads. Your time is valuable, and there are only so many hours in the day, which is why we focus on capturing higher-converting leads as opposed to playing the volume game.

Our lead gen growth strategies are custom-made for every client based on industry trends, potential ROI, geographic location, and the digital platforms your clientele most frequents.

As a full-service digital marketing agency, iFOCUS leverages both long-term and short-term tactics to address different customer demographics in different phases of their journey.

Low Funnel: High-Intent Buying Behavior

We start at the lowest part of the marketing funnel when developing your strategy, clearly defining who your customer is in granular detail. Creating these customer profiles comes in handy when leads come through and we need to differentiate the low-quality ones from those most likely to convert.

Mid-Funnel: Considering Options and Comparing Companies

Next, we look at the mid-funnel, focusing on those individuals who are curious but are still weighing their options. Using a strategic and visual-first approach to digital marketing, we ensure your company is the one they think of when they are ready to buy.

High Funnel: Getting Familiar With Your Brand and Services

Finally, we look at top-of-the-funnel tactics, also known as the brand awareness stage. Using digital marketing that’s engaging and visually appealing, we build brand recognition and familiarity with the demographic to facilitate the relationship.

By taking a comprehensive approach to lead gen that considers every part of the funnel, we can simultaneously enhance brand awareness, establish you as the most viable option when compared to your main competitors, and use highly targeted tactics to trigger buying behaviors and desired consumer actions, therefore ramping up calls, form fills, and sign-ups.

The best part is our digital marketing company invests heavily in the latest analytical tools and resources, meaning we can evaluate data as it comes in. Having the most current information in real-time emboldens our decision-making abilities, allowing us to make the necessary adjustments to your marketing campaigns in the moment, rather than at the end of the month. By extension, this maximizes the value of every marketing dollar you spend.

Time to Put Your Cold-Calling Days Behind You

Leads aren’t too difficult to generate. It’s curating and nurturing high-quality leads that’s a challenge, and it’s a challenge our digital marketing company has overcome numerous times throughout several industries.

By creating custom marketing strategies that leverage data and analytical tools, we help drive highly qualified leads who are actually looking for the products and services you offer. Your sales team will spend less time trying to thaw cold leads and spend more time closing.

Start the conversation with our full-service digital marketing agency to learn how we can help connect your company with potential customers.