Are you a driven sales professional who thrives on building relationships, uncovering opportunities, and closing deals? At iFocus Marketing, we’re not just selling services — we’re transforming how businesses grow through digital marketing.
As a Business Development Executive, you’ll own the full sales cycle: from sparking new conversations and booking consultations, to leading discovery calls, building custom strategies with our team, and guiding prospects to a confident “yes.” You’ll be the first impression of our brand and the trusted partner who shows businesses how to win in a competitive digital world.
This is a high-impact role where your consultative selling skills, strategic thinking, and persistence directly fuel our growth. If you love the thrill of prospecting, excel at consultative discovery, and take pride in closing meaningful deals, this is your chance to step into a role with uncapped earning potential and career advancement opportunities in a fast-growing agency.
This role requires a consultative, disciplined approach to sales, with the ability to build trust, uncover business challenges, and align digital marketing solutions to client goals.
Key Responsibilities:
- Prospecting & Lead Generation
- Leverage inbound leads and outbound prospecting efforts, including ZoomInfo, cold outreach, and networking.
- Schedule and conduct introductory calls/consultations with prospective clients.
- Discovery & Qualification
- Lead needs assessment meetings to qualify opportunities across need, budget, authority, and urgency.
- Build rapport and uncover business objectives, challenges, and growth goals.
- Solution Development
- Collaborate with internal marketing and strategy teams to craft custom digital marketing proposals.
- Translate client needs into actionable strategies that deliver measurable business outcomes.
- Sales Presentations & Negotiations
- Deliver persuasive, consultative presentations of proposed strategies.
- Manage objections and negotiations to align scope, pricing, and expectations.
- Closing & Onboarding Support
- Drive the sales process through signed agreements.
- Partner with Client Success and Operations teams to ensure smooth client onboarding and handoff.
Performance Expectations:
- Sales Quotas: Meet or exceed quarterly and annual revenue targets.
- Pipeline Management: Maintain a healthy pipeline with accurate forecasting.
- Consultative Approach: Demonstrate mastery of the Sandler Sales methodology in discovery, qualification, and closing.
- Sales Excellence: Maintaining or exceeding an 85% close rate of qualified presentations.
- SDR Activity Goals:
- Book a minimum of 3 new qualified consultations per week through inbound and outbound prospecting.
- Maintain consistent outreach volume via ZoomInfo and other tools to ensure a steady flow of opportunities.
- Collaboration: Work cross-functionally with internal teams to ensure successful client strategies and smooth transitions post-sale.
- Professionalism: Represent iFocus Marketing with integrity, professionalism, and a client-first mindset.
Requirements
- Experience: Minimum 5 years of sales experience in digital marketing, professional services, or SaaS.
- Sales Methodology: Direct experience with the Sandler Sales method required.
- Skills: Strong consultative selling, communication, and presentation abilities.
- Tools: Familiarity with CRM systems, ZoomInfo, and modern sales technology.
- Mindset: Entrepreneurial, self-motivated, and driven by achieving measurable results.
Location Requirements:
- In-Office Expectations: Regular presence in the office (as per the team structure) for collaboration and client meetings as needed. Expected to attend in-person meetings with clients for key touchpoints.
Compensation & Bonus Structure
- Base Salary: Competitive base salary commensurate with experience.
- Commission: Uncapped commission structure tied directly to revenue generated from closed deals.
- New Business: % of gross revenue in the first 12 months of a new client engagement.
- Quarterly Performance Bonus: Additional bonus eligibility for exceeding sales targets by 15% or more.
- Annual Incentives: Recognition and reward opportunities for top performers contributing to company-wide revenue goals.
Summary
The Digital Marketing Sales Executive role is designed for a proven, consultative salesperson who thrives on managing the complete sales process—from prospecting to closing—while building long-term relationships that drive growth for both iFocus Marketing and our clients.