Air Distribution Manufacturer

Improving brand presence for a stainless steel air distribution manufacturer

Industry: Manufacturing

Services: SEO | Social Media

Industry: Manufacturing

Reaching a highly specialized audience through organic channels

AJ Manufacturing, a global, industry-leading manufacturer of custom stainless steel air distribution projects for critical environments, needed brand awareness to put them at the top of the list for the industries they serve.

the problem

Struggling to stand out

Despite being in business for 50 years, the client’s brand presence was lacking, and their website wasn’t driving organic traffic.

where we started

Little industry brand recognition

Small LinkedIn following & engagement

Poor website user experience

the solution

A brand that’s strong as steel

Through an investment in keyword-rich blog content and thought leadership posts on LinkedIn, iFOCUS delivered results that exceeded the client’s expectations. We also helped the client launch a new website prior to starting these campaigns to enhance customer experience.

Website Metrics
46% more organic website traffic
68% more organic conversions

LinkedIn Metrics
34% more followers
98% increase in post impressions
77% increase in post engagement
164% more website visits via LinkedIn

General Metrics
62% more conversions from all sources YOY
21% overall click-through rate increase YOY

where we ended

more organic website traffic

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