The first step in the rebranding process was a name change, developed in collaboration with the client. We updated “Carver Tubs” to “Carver Tub and Bath” to better reflect the full scope of their offerings beyond bathtubs. The new name also carries a more sophisticated tone, aligning with the elevated aesthetic we crafted for the brand.
We then introduced a new logo and brand seal that evoke elegance and craftsmanship. A carefully selected color palette, premium typography, and a consistent photography style reinforced this luxury positioning and ensured a more cohesive brand experience across every customer interaction.
To support the launch of the rebranded Carver Tub & Bath, we produced a flagship brand video that encapsulates the essence of their new identity. From script to screen, every element - narrative tone, cinematography, editing, and soundtrack - was designed to reflect the elevated brand voice and visual identity.
We created a shorter, high-impact commercial version tailored for digital advertising campaigns across multiple platforms. The spot features a strong call to action and serves as a versatile way to improve reach as Carver introduces its new brand to the world.
