Healthcare Specialist Practice

Digital marketing for a healthcare specialist practice

Industry: Healthcare

Services: Ads | Content | SEO | Social Media

Industry: Healthcare

A much knee-ded strategy drives brand awareness

The physician leaders at an orthopedic medical practice wanted to ensure potential patients could find them through symptom- or location-related keywords. They also wanted to improve their brand awareness with audiences who visit gyms, golf courses, and athletic fields.

the problem

What’s in a name?

The orthopedic medical practice was only appearing in Google search results for physicians by name — which was fine for existing patients, but it made it hard for new patients to find them. They weren’t competitive for organic search keywords, and their referral sources were unfamiliar with the practice.

where we started

Weak search results rankings

Poor organic online presence

No industry recognition

the solution

From crutches to crushin’ it

iFOCUS assembled a layered strategy that incorporated search engine optimization, content, and seasonally appropriate display and social media ads targeted at referral sources. The growth strategy included three blogs per month and updated web page content to incorporate keywords with high search volume.

During the case study period — 2021–2023 — the client achieved:

344 keywords on page 1 of SERPs
4,000+ site visitors from organic search
105% increase in monthly lead volume

where we ended

Keywords on Page 1 of SERPS

Organic Search Visitors

3900 +

Increase in Monthly Lead Volume

0 %

services

Think of it like a well-oiled machine: SEO gets your site in front of people searching for what you offer, while content marketing keeps them there with helpful, trustworthy information. Social media ads jump into users’ feeds to spark interest and conversation, and display ads follow up with eye-catching reminders across the web. Together, they create a strategy that attracts, engages, and converts.

services

Search Engine Optimization

With increased visibility in search engines like Google, build your authority and attract free traffic to your website.

Content Marketing

Become the authority in your industry with blogs and other on-page content that drives organic traffic to your website.

Social Media Advertising

With about 239 million Americans on social media, businesses can find and speak directly to potential customers.

Display Ads

Capture attention across the web with visually engaging ads that build brand awareness, retarget visitors, and drive traffic to your site.

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