Luxury Bathtub eCommerce

eCommerce strategy for a luxury bathtub manufacturer

Services: Ads | Amazon Ads | Paid Search

Industry: eCommerceManufacturing

Making a splash in custom bathtub sales

Founded in 1976, Carver Tubs is a locally owned and operated custom bathtub business located in Grandview, Missouri. They specialize in uniquely crafted, high-tech bathtubs and showers, available for view in a physical showroom and through a full ecommerce store for delivery across the United States.

the problem

Success was circling the drain

Our client was previously managing Google Ads in-house, but weren’t seeing the results they wanted. Their leads weren’t well qualified, so their conversions were lower than expected.

where we started

Campaigns lacked finesse

Messaging missed in-market audiences

Sales were low, and so was morale

the solution

Profits poured in like water from a faucet

iFOCUS began with an in-depth audit of the client’s website and a competitive market analysis. From there, we refocused digital campaigns to deliver highly targeted messaging to audiences in-market for custom bathtubs. Efforts included Google Ads, Amazon Ads, and site retargeting display ads.

32.8% increase in website visitors
69% increase in web pages viewed per session
31% decrease in bounce rate (an indicator that ads were reaching the target audience)
8 to 1 ROI

Our client loved working with us so much, they signed on for a rebranding package. Learn more here.

where we ended

increase in website visitors

0 %

decrease in bounce rate

increase in web pages viewed per session

0 %

services

Target in-market audiences with pay-per-click ad strategies, and bring them back to your website with site retargeting display ads that follow them around the web.

services

Paid Search Advertising

Paid search ads on Google and Bing position your brand at the top of the search results, where you’ll catch the most attention.

Display Ads

Capture attention across the web with visually engaging ads that build brand awareness, retarget visitors, and drive traffic to your site.

Amazon Ads

Put your products in front of millions of shoppers already in buying mode. Boost visibility, drive sales, and grow your brand with precision targeting.

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