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Muth and Company Roofing

Earning — and closing — qualified leads for a roofing company

Industry: Home Services

iFOCUS brought a storm of prospects.

A locally owned business serving the Columbus, Ohio, area, Muth and Company Roofing is a well-established GAF master elite roofer with a great reputation for the quality of their workmanship.

the problem

Middlemen were stealing their leads — and their profits

Third-party lead generators, like Angi, cut into profits and don’t always provide quality leads. Muth and Company Roofing asked iFOCUS to improve their website traffic, qualified leads, and conversion rates in an increasingly competitive roofing market.

where we started
where we started

61 page-one keywords

1,121 monthly users

27% organic traffic

0 published blogs

the solution

Nailed it!

A blend of Google Search ads, programmatic display ads, social media ads, and YouTube ads went live to help drive website traffic and leads. Consultative training with the iFOCUS business development team led to increased closing ratios as our client managed their inbound leads. As a result of our campaigns, our client increased their revenue from $2 million to $4 million in the first 12 months of our partnership.

where we ended
increase in web traffic
100 %
increase in lead actions
10 %
direct lead actions from PPC
1121
services

An omnichannel strategy carries the right message to the right consumers in all the places they’ll see it. As those leads roll in, conversion consulting services help you close them.

services

With about 239 million Americans on social media, businesses can find and speak directly to potential customers.

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Align your branding and marketing efforts with business goals through expert strategy, audits, CRM integrations that drive stronger results.

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