Phoenix Home Care & Hospice

Lead generation tactics for Phoenix Home Care & Hospice

Industry: Healthcare

Industry: Healthcare

Recruiting team members and patients

Phoenix Home Care & Hospice has been an iFOCUS partner since 2019. Phoenix is a full-service home health and hospice provider, serving patients and their families in 14 metropolitan areas in Kansas, Missouri, and Illinois. They provide a thriving culture of employment for a variety of professionals, including caregivers, nurses, and physical therapists. Based on the demand for care in the communities they serve, Phoenix is always looking for passionate individuals to join their team.

the problem

Two messages, two audiences

Team Phoenix needed to build awareness of their services and seek a consistent flow of applicants to provide them.

where we started

Home health service needed nurses and aides to support patients

Case managers and hospital physicians were unaware of Phoenix

Reaching vastly different audiences required multiple advertising channels

the solution

Just the right dose of tactics for every audience

To successfully generate engagement from a highly targeted audience while providing clear messaging for potential employees, iFOCUS developed two campaign types to nurture the target audience through their decision-making process.

For lead generation, we implemented Google Search ads, SEO, and social media ads, including Meta and TikTok. For brand awareness, we implemented Spotify ads, Hulu ads, and display ads. These efforts resulted in:

134k total website visitors
11,479 organic lead actions
30.8% PPC conversion rate
38k website visitors from social media
3,047 lead forms on Facebook
4 million TikTok views
27k website visitors from TikTok only
64k listeners on Spotify
4 million impressions for display
10k website sessions from display

where we ended

TIkTok Views

0 M

total website visitors

0 k

listeners on Spotify

0 k

services

Each tactic plays a unique role, but together they create a powerful lead generation strategy. A cohesive, full-channel approach attracts, nurtures, and converts the target audience.

services

Search Engine Optimization

With increased visibility in search engines like Google, build your authority and attract free traffic to your website.

Content Marketing

Become the authority in your industry with blogs and other on-page content that drives organic traffic to your website.

Social Media Advertising

With about 239 million Americans on social media, businesses can find and speak directly to potential customers.

Paid Search Advertising

Paid search ads on Google and Bing position your brand at the top of the search results, where you’ll catch the most attention.

Display Ads

Capture attention across the web with visually engaging ads that build brand awareness, retarget visitors, and drive traffic to your site.

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