Political Campaign

Organic social media management for a political campaign

Services: Social Media

Propelling a local mayoral candidate to the gold

When an Overland Park, Kansas, mayor with 16 years of tenure announced his retirement, a local politician and city council president kicked off his bid for this hotly contested city leadership position.

the problem

A beloved politician without an online following

Before partnering with iFOCUS, a mayoral candidate for the city of Overland Park had very little presence on social media, but needed a way to connect with voters to help him win the election. A guiding social media content strategy was necessary to humanize the candidate, show his dedication to his city, and grow awareness ahead of election day.

where we started

61 page-one keywords

1,121 monthly users

27% organic traffic

0 published blogs

the solution

Social media leads to victory

To help the mayoral candidate connect with voters, iFOCUS created new business pages for Facebook, Linkedin, and Instagram and revitalized the candidates X/Twitter account. Our social media team posted 20 times per month on each platform, boosted popular posts, and incorporated social listening to respond to negative comments and keep a pulse on campaign buzz.

In seven months, the team achieved:

Facebook
461 new page likes
36,000 total engagements
784 shares
1,973 comments

Twitter
128 new followers
7,600 engagements
206 retweets
238 post link clicks

Instagram
89 new followers
2,100 engagements
44 comments

LinkedIn
29 new followers
736 engagements

Ultimately, the candidate won his race, and iFOCUS earned a 2022 KCDMA Silver Award for Social Media Management.

where we ended

total engagements

11 K

new followers

comments

1000

services

Only one key digital marketing service was the star of the show during election season.

services

Organic Social Media

Engage your audience with consistent, authentic content that builds community, strengthens your brand, and grows your reach.

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