As a deeply experienced team, Nicole Slay and Julie Schmitz built their business from the ground up to help financial institutions navigate the landscape of digital transaction services for their customers. They came to iFOCUS under the name S. S. Scale Advisory Services.
The firm wanted to take their business to new heights, but their name and visual identity did not resonate with their audience. Their website was too basic and didn’t communicate their expertise and wasn’t optimized for search.
S.S. Scale Advisory Services became Scale Solutions Group. Renaming the firm was an exercise in both form and function. It was not inherently intuitive that the S. S. stood for the founders’ last names, and their vision for the future of the company was much greater than the two of them. “Advisory Services” was also a misnomer, because their services extended well beyond consultation. The new name puts the emphasis on the word “Scale,” a harbinger of the company’s future.
“Scale” is now given prominence with a bold, modern typeface. The line pattern, found within the name extends beyond it, forming a path forward toward the future. It inspires the way we live, connect, and invest. In the green and gold colors, the new visual identity exudes elegance and confidence. A warm, cozy photography style captures the life of the customer of the financial institutions that Scale Solutions Group is so dedicated to serve.
Their new website does a beautiful job of bringing the Scale Solutions Group brand to life. It features the patterns, colors, and other design elements of the brand in interesting ways — adding dimension to the messaging and the brand as a whole. The entire site is optimized for search, and updated content shares the firm’s messages, which have been updated to pique the interest of their target audience.
When you update your company’s brand, it’s the perfect time to refresh your website, including your keywords and content. Branding and website development are synergistic; they work together to help your audience form an impression of your business.
