You Move Me selected iFOCUS to build an all-new website for their moving company headquarters and their franchise locations throughout the U.S. and Canada. They needed a website that told their brand story, expressed their values, and supported search engine optimization and ongoing advertising strategies for a broad demographic.
Despite their impressive reach, You Move Me’s website could no longer keep pace with their goals. Their websites and brand assets showed signs of becoming outdated, and they risked losing relevance in a competitive, fast-moving — no pun intended — industry. They needed a refreshed digital experience that would strengthen their brand and better resonate with customers across all markets, and that could support powerful search engine optimizations and conversions via digital media buys.
With You Move Me’s focus on supporting franchise locations, iFOCUS determined that we first needed to move away from a centralized digital presence with only landing pages for each location. We created individualized subdomains for each of their locations — empowering each market to tell its own story, connect with its local community, and address the unique needs of its customers. These localized subdomains made each branch feel more approachable and human, reflecting local culture, economy, values, and even short-term practical things, like the weather.
Visually, we designed a cleaner, more modern interface that feels premium and personal. We infused the site with rich video content, authentic photography, customer testimonials, and an empathetic brand voice — ensuring You Move Me’s audience feels seen, understood, and confident in their choice from their very first click. The result is a digital platform that not only reflects the professionalism of You Move Me, but also builds stronger, more meaningful connections between the brand and its customers.
The new website and user experience build the foundation for the success of digital ad campaigns, which lead back to key landing pages on the site. Because the upgraded site feels more polished and cohesive, it fosters an initial sense of trust — which You Move Me relies on to nurture customers through the next steps of their lead generation process.
A new website presents the ideal opportunity to revolutionize your search engine optimization efforts so when your site launches, you’re ready to compete for strong keyword rankings and grow your organic traffic.
