Marketing Experts for Home Care, Home Health & Hospice Agencies
Growth Blueprint for Home Care
Grow your home care, home health, or hospice agency with SEO, paid ads, website strategy, referral marketing, and caregiver recruiting from iFOCUS Marketing & Advertising. Your free Growth Blueprint shows exactly what’s blocking new clients, referrals, and applicants.
Your Home Care Business?
What You’ll Get
Website Conversion Teardown
What's stopping families from calling, booking an assessment, or applying for a job on your site, and how to fix it
Local & AI Search Checklist
How you show up for "home care near me" and in AI-powered search results, in every market you serve.
Paid Media Efficiency Review
Where ad spend is being wasted on unqualified inquiries, and where to shift it
Referral & Recruiting Funnel Audit
How referral sources and caregiver applicants find you, and where each pipeline leaks
Growth Roadmap with Projected ROI
A step-by-step plan to increase started cases, referral partners, and hires
(No cost. No obligation. Delivered by our lawn care marketing agency Kansas City team.)
We know home care
Personal Care & Companion Services
Skilled Nursing & Home Health
Hospice & Palliative Care
Private Duty Nursing
Respite & Adult Day Services
Medicaid, VA & Waiver Programs
Franchise & Multi-Location Agencies
Memory Care & Specialty Programs
Our Working Process
Submit the Form
Tell us about your agency, your markets, and your biggest challenge.
Strategy Call
30 minutes to align on goals, referral sources, and staffing needs.
Receive your Digital Growth Blueprint
Your custom growth plan, delivered within days.
What we do
We’re a full-service agency. Our success comes from integrating every channel, web, SEO, paid search, social, video, and streaming, into a single plan built for home care agencies and the three audiences they have to reach: families, referral sources, and caregivers.
Sites that turn a worried adult child into a scheduled assessment, and a caregiver into an applicant.
Own “home care near me” and the questions families ask AI, in every market you serve.
Lower cost per inquiry with campaigns built around service areas and payer mix.
Referral Marketing
Keep your agency in front of case managers, discharge planners, and physicians.
Recruiting campaigns on TikTok, Meta, search, and streaming that keep applicants coming every week.
Scroll-stopping content and streaming ads on the platforms families and caregivers use.
Specialization
We've grown home care, home health, and hospice agencies, plus physician and specialty practices. Your challenges aren't new to us.
HIPAA-Compliant Strategies
We play by the rules without dulling the message.
Full-Funnel Strategy
Families, referral sources, and caregivers. One plan.
Local Expertise, National Scale
Kansas City-based, working with agencies across the country.
Transparent Results
Real-time dashboards tie every click, call, and form to a started case or a hire.
Flexible Partnerships
We build long-term partnerships with our clients while maintaining flexibility to adjust budgets based on seasonality, performance insights, and evolving business goals.
Success Stories
68% more calls. 299 hires in one month.
A large regional home health and hospice provider across 14 markets: 13,100 tracked calls (up 68%), average Google position from 30 to 16, Meta clicks up 172% at 63% lower cost, and 2,053 applicants and 299 hires in a single month.
Home Care & Hospice
105% more monthly leads.
A specialty practice went from ranking only for physician names to 344 page-one keywords.
Specialty Practice
850 new patients. $886K ROI.
Two sister practices grew new patients with SEO, paid search, and social.
Roofing
We’ll gladly share more stories about agencies like yours.
Frequently Asked Questions
01/ How quickly will I see results?
Campaign activity starts within days. Most agencies see inquiry and applicant volume move in the first 30 days, with a 90-day window to optimize cost per lead and referral response.
02/ Is your marketing HIPAA-compliant?
Yes. We build targeting, tracking, and messaging to stay inside HIPAA and state privacy rules, including how we handle form data and remarketing.
03/ Can you help with caregiver recruiting, not just clients?
Yes. Recruiting campaigns run alongside client campaigns so both pipelines stay full, and we report on applicants and hires, not just clicks.
04/ Do you understand referral marketing for home care?
Yes. We build campaigns for case managers, discharge planners, and physicians, and track referral-source response separately from family inquiries.
05/ Are there long-term contracts?
We focus on building long-term partnerships with our clients. While engagement terms may vary depending on the scope of work, our approach is designed for ongoing optimization and growth, allowing strategies and budgets to evolve as your business goals and seasonality change.
Ready to Grow Your Home Care Business?
Your next customer is already searching. Let’s make sure they can find you, trust you, and take the next step.
Get your Digital Growth Blueprint and see how iFOCUS Marketing & Advertising can help your lawn care, landscaping, or irrigation business build a smarter path to qualified leads and long-term growth.