Leveraging SEO, Social Media, and Other Digital Marketing Services Can Put Your Business Goals Within Reach
At its core, marketing is how you put yourself out to the world. You can do this with aesthetically appealing visuals. You can command attention with carefully crafted content. Even your social media memes can serve as a meaningful touchpoint.
The beauty of marketing is that there are a lot of ways to do it.
The challenge of marketing is that there are a lot of ways to do it.
Marketing, especially early efforts, can feel like entering a giant theme park for the first time. There are so many paths to explore that it becomes difficult to choose. What approach makes the most sense? Should you follow the trends? Or venture a road less traveled?
As a business owner, you want to know which marketing services will have the greatest impact. If you’re new, that means creating a buzz with a brand awareness campaign. If you’re in dire need of leads, tactics that drive phone calls and form fills are your focus. And if a local competitor is siphoning off valuable market share, a customized strategy can turn the tide back in your favor.
To help you kick off your Q4 on a high note, let’s explore some effective marketing services that help promote business growth and optimal long-term outcomes.
For New Businesses: Build Awareness With Digital and Content Marketing Services
If you’ve recently launched your business, your top priority is likely to get your name out there. Digital marketing services such as content marketing, search engine optimization (SEO), and paid advertising can help you build awareness.
Content marketing services can include blogs, landing pages, videos, and website content that explain who you are and what you offer. This introduces potential customers to your brand and helps build equity with search engines.
SEO marketing services ensure your website shows up when people search for terms related to your business. Strong SEO helps people find you naturally without paid ads. However, it takes several months of consistently posting high-quality, useful content to start ranking for relevant search terms.
Digital marketing services like display ads or pay-per-click (PPC) campaigns can help get your business in front of the right audience quickly. Although paid campaigns have low click-through rates, they’re great for racking up thousands of impressions. The more eyeballs you can get in front of, the faster you’ll become a familiar name.
The goal is to be seen. Once people know who you are, you can shift tactics to getting more leads. Contact us to learn more about how to use marketing services to get the word out about your new business.
For Businesses That Need More Leads: Use Social Media, Email, and SEO Marketing Services
Maybe you’ve already built some awareness, but your leads aren’t where they should be. In this case, your focus should be on targeted outreach and conversion-driven strategies.
Email marketing services allow you to directly reach potential customers with special offers, product news, and valuable content. With a strong email list, you can nurture leads until they’re ready to buy.
Social media marketing services can help you promote lead magnets, contests, or gated content that encourages people to share their contact info.
SEO marketing services can drive more organic traffic to your site, especially if your keywords are focused on buyer intent, such as “best HVAC services near me” or “top-rated accountants in Kansas City.”
Geotargeted campaigns allow you to market to specific zip codes or in-person events that are relevant to your business’s location or offering of products and services. For example, if you’re the only ice cream business in a two-mile radius, you should aim the majority of your marketing efforts within your zip code.
Pairing these marketing services with easy-to-navigate landing pages and compelling calls to action can help you convert website visitors into leads.
For Businesses Battling Tough Competitors: Go on the Offensive With Digital Marketing Services
If you’re in a crowded market, you need marketing services that help you stand out and outperform your competitors. This may mean trying to carve out your niche, experimenting with bold concepts, or devoting more time and budget to your marketing efforts.
Digital marketing services such as PPC ads can place your business above your competitors in search results, increasing the likelihood that searchers will click on you instead of your competition.
Content marketing services can help you show your unique value through in-depth blog posts, comparison guides, and product pages that showcase what sets your offerings apart from your competitors.
Social media marketing services give you a space to engage with customers in ways your competitors may not, such as by hosting live Q&As, sharing behind-the-scenes videos, or highlighting customer success stories.
When you use marketing services to highlight your strengths in engaging ways, you can win over customers in competitive spaces.
Choosing the Right Marketing Services for Your Business
There’s no one-size-fits-all answer when it comes to marketing, which partly explains why so many businesses struggle with it. Your choice of marketing services depends on where you are in your business journey, your immediate goals, and where you want to be long-term.
If you’re unsure about next steps, iFOCUS Marketing & Advertising can help develop a preliminary road map during a discovery session. It’s your opportunity to express your goals and challenges to seasoned marketing professionals who can help problem-solve. Plus, you’ll get a few ideas about which marketing services can help you close out the year strong.
Whether you are starting from square one or are an established business looking to gain a competitive advantage, digital marketing services are integral in accomplishing this. Contact us to schedule your complimentary discovery call.
Brandon Tietz is a senior digital copywriter. With over a decade of marketing experience, he has written for clients in retail, real estate, automotive, education, manufacturing, healthcare, consumer goods, and several other spaces. In addition to copywriting, he has authored books, published short stories, written for several online and print publications, and was named “Best Local Writer” by The Pitch for his debut novel. He’s currently living the dream in the ‘burbs with his wonderful wife and their yorkie, Professor Pickles.
