Google Changed the Game for How Users Find and Interact With Your Business
You’ve already seen it in action. You use Google to search, the screen flashes bluish-purple, and an AI Overview appears. You get an answer to your question along with links to where they found their information.
Welcome to a new era of finding information online. Your search engine wants to respond to you, not just provide a list of links.
This brings up a critical question you should be asking now: How do I get my business to show up in an AI Overview?
Our Kansas City digital marketing agency has answers — and we have a plan to help you get the most from this major change from Google.
Why AI Overviews Matter to Your Digital Marketing
Before you brush this off as another AI trend, know that AI Overviews are something to pay attention to. Even if you haven’t noticed that these overviews are being used in your industry, they likely will. A recent AI Overview study from Semrush reports that the number of searches that bring up an AI Overview doubled from January to March of 2025.
You may have already put in the time and effort to ensure your business shows up on Google when someone is searching for your products or services. However, as Google becomes what Semrush calls “a search engine and an answer engine,” you’re going to want to optimize for both.
We’ve entered our “question-and-answer”-based era of technology. That’s where ChatGPT thrives. We “ask” Siri. We wonder, then we Google. In this new environment where users are asking questions, your business needs to be the answer.
Appearing in an AI Overview also helps you establish trust with users. An AI Overview appearance tells users that this is the information Google deemed to be most important for you. When someone finds your business’s name in an AI Overview, you’ve just given them proof of your credibility.
Your Key Digital Marketing Strategy to Appear in AI Overviews? Be Helpful!
With the support of our KC digital marketing team, you can take action to show up when a user triggers an AI Overview answer.
We can’t stress enough that your secret weapon is still the same: ensuring that your website offers helpful content that is written for your target customer.
AI Overviews aim to provide the best, clearest, most comprehensive information on the subject. Otherwise, what’s the point? If your website already aims to provide this, you may find yourself in an AI Overview for a specific search query soon. It’s not random, and it’s not luck. Google’s algorithm is designed to provide information that helps people.
So, help people, and you’ll benefit.
From March to August 2025, 93% of our SEO clients appeared in AI Overviews as a result of our content, web design, and technical efforts.
Our Digital Marketing Team’s Approach Featuring You in AI Overviews
You may understand the concept of including helpful content for an AI Overview, but creating this content may not be your strength.
Here’s how our Kansas City digital marketing services team can help:
- We research what users are searching for and naturally incorporate that research into our writing through the use of keywords.
- We understand why users are searching and create content that meets their needs. Content that meets users’ needs is likely to get chosen for an AI Overview.
- We publish this content on a website we design for you, on refreshed pages of your current site, or on your blog.
You don’t have to over-complicate it or get overly technical about getting found by AI. Our KC digital marketing team emphasizes high-quality research, top-tier critical thinking, and dynamic content creation.
Get a Digital Marketing Growth Strategy That Helps You Ride the AI Wave
iFOCUS is ready to boost your visibility, increase your customer base, and help you meet your business goals.
Your success starts with a custom growth strategy that understands where your business is now, where you want to go next, and how we can help you get there.
AI is changing digital marketing in Kansas City and beyond. Much like any other transformation, the winners identify the opportunity, know what’s at stake, and take advantage of competitors who’ve decided to wait it out and play it safe.
Ensure your business is well-positioned for AI Overviews and whatever comes next with a team that studies the trends, does the research, and knows how to execute digital marketing services that get results.
Start a conversation with iFOCUS today.
Peter Mishler is a senior copywriter. He enjoys learning everything he can about your business to help build your authority and web presence. Peter is the author of three internationally published books, for which he has received critical acclaim and national writing awards. He loves spending time with his wife and two children.
