Quality Over Quantity Always Wins. Rely On Our Targeted Approach.
Sure, your business is getting impressions and maybe even clicks and visits to your website, but are those visits turning into leads and sales?
If not, you deserve better.
You want traffic from users who like what they see when they find you and are looking to learn more, be convinced, and choose your product or service. Anything else is a waste of time and marketing budget.
Keep reading to find out how our marketing agency near you brings quality traffic your way. Ready to get started with our award-winning team? Begin a conversation today.
Get Granular on Your Audience for Paid Social Ads
If your marketing strategy includes running paid advertisements, such as ads on social media, you want to target people who are most likely to become your customers.
You’ll have to move past generic categories like age and gender and target advanced metrics like job titles, industries, interests, and buying behaviors. These data points can be used together to create ideal profiles of actual decision-makers who are looking for what you offer.
Our social media marketing agency near you builds custom audiences on platforms like LinkedIn and Facebook to bring quality traffic your way. Our specialists also offer expertise in retargeting users who have already engaged with your business, ensuring that you stay top of mind when they’re ready to make a purchase.
Our approach reduces wasted ad spend, shrinks your cost per lead, and boosts your visibility and engagement with those who are looking to buy from you.
Get a custom growth strategy from our team and watch us direct top-tier social traffic your way.
Only Pay for Clicks That Turn Into Conversions
When our team helps you advertise on Google Search, Display, YouTube, and in other paid media spaces, we begin tracking the user actions that matter most, whether that’s form fills, phone calls, downloads, or purchases.
For Google Search Ads, we structure our campaigns based on keywords that we know drive qualified leads. Our paid media team uses smart bidding strategies to maximize conversions and adjust bids as needed, while also conducting frequent audits to determine how we can eliminate clicks that don’t convert and emphasize those that do.
For your clarity and understanding, we offer regular virtual reporting meetings and an up-to-date, real-time dashboard that allows you to understand your current costs, how they translate to conversions, and your overall return on ad spend.
Our deep commitment to optimizing your paid media strategy allows us to continually refine your campaigns and focus only on what brings you the success you’re looking for.
Let our digital marketing agency near you help you reach your next big business goal. Contact us today to start the conversation.
You Won’t Get Sucked In by Vanity SEO With Our Marketing Agency
Search engine optimization (SEO) requires strategic thinking and expertise to bring you users who actually want to be on your site. However, many businesses end up with vanity SEO, meaning the numbers look good, but the quality just isn’t there.
Example: You design and build custom components for the auto industry. You hope to attract automakers and their distributors. However, if your SEO efforts focus on keywords that seem relevant, like “custom auto parts,” you’ll end up with traffic from DIYers and aftermarket hobbyists, rather than the clients you were hoping to attract.
At first, you might feel pleased by all the traffic, even if half of it wasn’t looking for you in the first place. But when that traffic fails to lead to engagement, it’s time to stop celebrating and try a new direction. Partner with our B2B marketing agency to research and implement the keywords your industry is using, ensuring that the meaning and intent behind them align with what you sell.
Imagine the auto manufacturing business we described above optimizing for “auto component manufacturer,” instead of “custom auto parts.” You may already be able to tell that this is a phrase more likely to bring in the right kind of traffic — it signals a more specific intent from a user who knows exactly what they’re looking for.
Start seeing actual prospects in your CRM with a custom growth strategy from iFOCUS.
We Leave You With This Quality Taco Metaphor
Anyone can throw together something that resembles a taco—the ingredients are simple. But it takes skill to make one that’s actually worth eating.
You deserve a partner who knows how to cook up an elevated web traffic strategy that attracts users and turns them into loyal customers.
Get your custom growth strategy from our digital marketing agency near you.
Peter Mishler is a senior copywriter. He enjoys learning everything he can about your business to help build your authority and web presence. Peter is the author of three internationally published books, for which he has received critical acclaim and national writing awards. He loves spending time with his wife and two children.
