Building a Strong Brand Visual Identity In the Digital Age

How Teaming Up With a Digital Marketing Agency Can Help Put Your Brand’s Best Foot Forward

When people see golden arches or a masked hamburger thief, they automatically connect it with America’s most recognized fast-food chain. A swoosh logo conjures thoughts of famous athletes and sports apparel. An apple… Well, you get it.

The massive brand awareness these companies enjoy are the result of a strong brand visual identity, supported by the external visible elements that represent them, like colors and graphics. Essentially, brand visual identity is the face of the company. The more appealing it is, the more recognition and trust a company builds with consumers.

So, what if you don’t have a brand visual identity? Or perhaps you have one, but it clearly needs some retooling.

As an award-winning digital marketing agency, iFocus Marketing has helped clients in numerous industries elevate their brand visual identities to better connect with their target audiences. After exploring what brand visual identity is and its main characteristics, we’ll provide a step-by-step guide detailing how creative digital marketing agencies create one.

What Is Brand Visual Identity?

A brand visual identity is how businesses visually stand out and connect with their target audience. It encompasses everything that makes up the physical representation of a brand and communicates its values, promises, and personality to its audience. Not only does a well-formed brand identity differentiate your company from your competitors, but it also fosters customer loyalty and trust.

Elements of brand visual identity include:

• Color palette
• Design theme
• Fonts
• Logos
• Symbols

For example, Coca-Cola’s brand identity is characterized by its classic red and white color scheme, timeless logo, and a focus on happiness, togetherness, and optimism. The visuals are supported by taglines that are tonally positive and joyful, such as “Open happiness” and “Taste the feeling.” The brand’s consistent imagery and messaging have made it a global icon.

Building a Brand With a Digital Marketing Agency

Teaming up with a creative digital marketing agency like iFocus allows business owners to benefit from our experience. Digital marketing companies also know which ingredients go into the proverbial brand cauldron and how to balance them.

Building a brand typically includes the following steps:

Define Who You Are

Start by clearly defining your brand’s purpose, mission, vision, values, target audience, and competitors. This foundational step will guide all your branding efforts and ensure consistency in your brand messaging.

Determine How You Want to Be Perceived

Are you a family-friendly brand? Gritty and edgy? A scientific authority? Our digital marketing agency knows that perception is reality to most folks, which is why determining how you want to be perceived is such an important step. This introspective work paves the way for creating the visual elements of your brand.

Craft Your Brand Voice and Messaging

To help consumers connect with and remember your brand, it’s important to define the tone and style of your communication. Your brand voice should be consistent and reflect your brand’s personality, whether it’s formal, casual, friendly, or authoritative.

Develop Your Visual Identity

We’ve officially arrived at the fun and creative part. Using what we know about your company, audience, goals, and how you want to come across, our creatives develop the visual elements that reflect your brand’s personality and values.

This includes designing a memorable logo, choosing a color palette, selecting typography, and establishing design guidelines. Our digital marketing agency will also perform a competitive analysis on other brands to ensure your identity is distinct from everyone else in the space.

Leverage Digital Platforms

After our digital marketing company creates your brand, we utilize platforms to build recognition with your target audience. Establishing a brand requires reach and consistency, so we’ll promote through your website, social media channels, email marketing, display advertising, and other online platforms.

Create Engaging Content

Content is a powerful tool for building a brand. Our digital marketing team will create and share content that resonates with your audience, tells your brand story, and reinforces your brand values. Videos, graphics, and blogs that have been optimized for relevant keywords and search terms help keep your brand top of mind with your customers.

Monitor and Adapt

We’re a creative digital marketing agency that loves data. We swear by it. Why? Because unlike gut feelings or intuition, data doesn’t lie.

To ensure everything is going according to plan, we’ll continuously monitor your brand’s performance and adapt our strategy as needed. By leveraging the information we get through analytics and customer feedback, we can gauge the effectiveness of your branding efforts and make improvements in real time.

Contact Our Digital Marketing Agency to Elevate Your Brand

Building a strong and memorable brand in the digital age requires a strategic approach, consistent efforts, and a deep understanding of your audience. By defining your brand strategy, developing a compelling visual and verbal identity, leveraging digital platforms, and continuously monitoring your performance, you can establish a memorable and impactful brand.

Take the first step today by contacting our digital marketing company. During this initial conversation, we’ll get to know a little bit more about you, your company, and what you’re ultimately hoping to accomplish. Using the information you provide, the iFocus team will work our collective magic to develop some compelling solutions to help you better connect with customers. Plus, we can recommend specific marketing strategies and services that help you achieve your revenue goals.