Leverage the Creativity and Expertise Of Our Award-Winning Team
If you’ve been looking for a new approach to energize your business’s marketing strategy before 2024 comes to a close, this is the time to try it.
Why? The fourth quarter gives you an opportunity to benefit from new strategies that you can continue using in the new year ahead. If you’re up for the challenge, consider adding content marketing to your repertoire.
Content marketing is a way of engaging your audience through, you guessed it, content, such as articles, e-books, emails, and videos. The purpose of this tactic is to engage your audience with valuable information, capture their attention, nurture a relationship, and, ultimately, urge them to take action.
Contact our marketing agency near you to find out how the following four strategies can strengthen your business in the short- and long-term.
Launch Organic Social Media
You may have experience paying for advertising on social media platforms like Meta and LinkedIn, but you still have an opportunity to share your voice freely through an organic (unpaid) social media campaign.
Consider working with our team to create a monthly series of posts that will attract your audience. Unsure who your audience is? Our content marketing agency can help you leverage analytics for these platforms, including discovery of those who are most likely interested in your business.
We recommend an organic social media strategy that offers content that is educational, engaging, and promotional. Over time, you can demonstrate your industry expertise, nurture relationships with customers through interactive dialogue, and even let them know about sales, deals, and more.
Although organic social media primarily functions as brand awareness, you can experiment with guiding your audience toward sales as you build your social media reputation, establish a robust following, and effectively position more transactional posts over time.
Work with an expert team for organic social media by scheduling a discovery call with iFocus Marketing.
Don’t Skip Interactive Web Content Marketing
Social media platforms may help you get to know and understand your audience; however, you can take that understanding to a new level by getting users to engage directly with your website.
You can provide questionnaires, quizzes, an online calculator tool, or even a simple contact form to gather what is called “first-party data.” Now that Google is getting rid of cookies to help you follow users after they’ve visited your website, first-party data – information a site visitor willingly provides – becomes even more valuable.
Your website shouldn’t just be a place that provides information about you. You should also provide opportunities for users to feel like they’re getting value, even before they make a purchase.
For example, if you’re an HVAC business, you could provide a calculator tool that helps users determine how much they’d save over the years if they sign up for your maintenance subscription plan, or you could provide a quiz that offers a free diagnosis of their HVAC problems.
Contact iFocus Marketing for help with designing, implementing, analyzing, and leveraging interactive web content to help you build deeper relationships with your clients.
Consider an Email Campaign With Our Content Marketing Agency
Email marketing keeps you top-of-mind for your potential leads. Use the email addresses of past clients in your CRM, collected at conferences, or acquired through a contact form on your website.
More direct than posting organically on social media, email marketing allows you to target specific email accounts that you already know have expressed some level of interest in your product or services.
Although you still might lean toward brand awareness with the emails you send, offering helpful information, announcements, and educational content helps you determine who is engaging with your emails. You can then send follow-up emails to lead those users further down the trail toward a transaction.
The most time-honored, beneficial email marketing strategy is the “drip” campaign. This strategy nurtures a relationship with a potential customer by sending them automated, intermittent emails over time or when they take specific actions on your website, such as when they show interest in a particular product or leave their shopping cart abandoned.
Drip campaigns are highly customizable, so you can tailor them as needed for your business. However, they do take consistent monitoring and optimizations, so we recommend contacting our content marketing agency to fully reap its benefits.
Creating SEO-Driven Web Content Is a Must
It is important to recognize that a search engine optimization campaign takes time; however, this content marketing strategy is so effective that there’s no better time to start than now.
The process involves including frequently searched keywords in your website content pages and blog posts to ensure that your site appears on the first page of Google’s search rankings. The content you write that includes these keywords should be useful in the decision-making process, as users search for information, debate various brands, and select a business to buy from.
Over the course of the next several months, you can develop a powerful portfolio of SEO articles that drive traffic to your website, help users, and assist you in getting leads and sales. iFocus Marketing’s exceptionally qualified SEO and content teams can lead you through this process.
Can AI Help With Content? Yes, But Get Help From Our Content Marketing Agency Instead
Before this summer is over, many people will find themselves swimming, hiking, and camping. The biggest safety rule for any of these activities is always the same: bring a friend. The same is true for using artificial intelligence in your content marketing strategy.
It’s a useful tool to get your creative juices flowing, but it requires expert support to use effectively. You don’t won’t end up experiencing the many pitfalls that come with AI dependency, such as factual inaccuracies, outdated SEO practices, or just plain unengaging writing.
iFocus Marketing, a leading content marketing agency near you, can guide you through the entire content marketing process, including strategy, content creation, implementation, and, of course, the celebration that occurs when you discover how well these tools work for you.
Schedule a discovery call with iFocus Marketing today.
Peter Mishler, senior digital copywriter at iFocus Marketing, is dedicated to using language to help clients find their audiences. He is the author of two books: a Kathryn A. Morton Prize-winning collection of poetry, from Sarabande Books (2018) and a book of reflections for public school teachers from Andrews McMeel Publishing (2021). His poetry has appeared in many national publications, including The Paris Review, and he is a contributing editor for Literary Hub. New to marketing, Peter taught English for 15 years.
