Follow These Tips to Get the Results You’re Looking For
One thing, and only one thing, truly matters when it comes to your marketing campaign: you want to ensure that your efforts pay off.
With the right digital advertising agency, you can experience a significant return on your investment (ROI). A leading marketing team will ensure that you’ve created a sound budget that covers excellent strategies to achieve your goals.
Here are iFocus Marketing’s recommendations for a marketing budget that brings big wins.
As Our Digital Marketing Agency Always Says: You Must Allocate For the Funnel
For those unfamiliar with the marketing funnel, imagine your largest potential audience base is poured into the funnel’s top, where everyone learns about your business. Your goal is to ensure that as many of those customers end up at the bottom, where they buy what you’re selling.
It is important to budget for every part of the funnel to ensure an effective balance between brand awareness, consideration, and purchase. Each digital marketing service has its strengths as part of this funnel, so allocate sufficient resources to every stage.
Although you should discuss the specifics with your digital advertising agency, a comprehensive campaign at least needs a balance of these three services, depending on your business and industry:
- Paid media advertising: Paid search ads; video, audio, and display advertising; and social media ads are absolutely essential to your campaign. These ads hit a massive amount of users and are excellent at helping make audiences aware of your brand and generate leads.
- Search engine optimization: It’s just as essential to have an organic search strategy. An SEO team can research the most relevant keywords for your service or products and include them in engaging blog posts and on your website pillar pages, so that when users search those keywords, they find you online. SEO is a longer-term strategy than paid ads, but this is a must if you want sustainable growth as a recognized player in your industry.
- Web design and development: Your web page is your digital home, your shop, and your first impression beyond social media and search engines. It is essential that your website is professional, engaging, easy-to-use, and unique.
Your Audience Needs Somewhere to Go
To continue that thought on the importance of your website, you need effective landing pages on your website that users will be directed to when they click on your ads. For instance, if you run a successful pay-per-click (PPC) campaign about your 50% off sale, you need a website that makes them want to stay on your website after they’ve clicked on your ad.
Therefore, it is vital that you’ve discussed your website’s effectiveness at meeting your additional marketing strategies’ needs, or they will fall flat. iFocus Marketing, a digital marketing and advertising agency, can build appealing landing pages for your services, so when you entice your audience through your campaign, they’ll discover a site that ultimately encourages them to take action right there on the page.
Lean On Performance Marketing (One of Our Digital Marketing Agency’s Specialties)
A performance marketing strategy for your paid media efforts is one of the most effective, budget-conscious decisions you can make as a business that is interested in digital marketing.
Performance marketing essentially means that you can make marketing decisions with predetermined results that are highly reliable and thoroughly analyzed.
For example, paid advertising platforms such as Google and Meta can tell you how many impressions your ads will garner based on your ad spend. They can even tell you, based on their analytics, how much you will need to spend to earn a sale. This gives you knowledge of what your return on investment could look like going forward and provides confidence in the effectiveness of a paid media strategy.
In addition, many paid media platforms offer both a manual and an automated bidding process to secure the best ad positions on Google’s search pages. These two options allow you to compete against similar businesses using real time strategies to outsmart and outbid them, while also relying on machine learning algorithms to inform your decision-making.
Either way, a digital marketing agency you can trust can help you come up with a strategy that relies on experience, state-of-the-art technology, and robust commitment to your success.
For more, read our articles on performance marketing:
Don’t Forget Pivots and Testing
Although a trusted digital marketing and advertising agency will prepare a strategic plan that leads you to success, there is always room for further optimizations as the campaign progresses. You may find that you want to test two different ads to see which one will have the biggest impact. Seasonality or a shift in the economy may warrant a new, unexpected approach.
We recommend ensuring that you’ve allocated funds for circumstances that may lead to an even better return on investment. However, that doesn’t necessarily mean that you have to add to your budget. A smart digital advertising agency will know how to re-prioritize the budget you’ve already allocated, so you can continue to benefit from staying the course, while also ensuring you don’t miss opportunities as they arise.
Depend On a Premier Digital Marketing Agency For a Strategic Plan, a Smart Budget, and Business Growth
iFocus Marketing is dedicated to ensuring you can meet and even exceed your business goals. We leverage our exceptional team of strategists and creatives to deliver marketing campaigns that turn online audiences into customers, and customers into long-term business relationships.
Our digital marketing and advertising agency looks forward to finding out how we can help you put together a precise, cost-effective budget, so you can experience the benefits of digital marketing for your business.
Schedule a discovery call with iFocus Marketing to get started.
Peter Mishler, senior digital copywriter at iFocus Marketing, is dedicated to using language to help clients find their audiences. He is the author of two books: a Kathryn A. Morton Prize-winning collection of poetry, from Sarabande Books (2018) and a book of reflections for public school teachers from Andrews McMeel Publishing (2021). His poetry has appeared in many national publications, including The Paris Review, and he is a contributing editor for Literary Hub. New to marketing, Peter taught English for 15 years.
