When they initiated a conversation with iFocus in February 2018, they were less than 2-years old and had been using guest appearances on Podcasts to drive traffic to their website.
They were seeing quality responses from the highly targeted podcast audience and were looking for a way to expand their reach. Understanding that their target audience was highly specific, they were seeking ways to increase visibility of their brand, their service offerings, and lead generation.
Upon completion of our team’s digital audit we found that the website had several technical issues preventing it from being crawled regularly by Google. Additionally, there was almost no visibility for their website when people searched for keywords relevant to their services on Google. Our primary objective was to correct the issues with their website and increase visibility for their business in the world of Google Search. Secondly, we all agreed that educating their target audience via social media platforms was ideal since they were seeing such success with the podcast targeting.
Campaigns Initiated Included:
Since partnering in 2018, our strategies significantly improved brand recognition and lead generation results. Our brand awareness strategies have helped them gain exposure